News from Cass Business School

'I love Cass' campaign embraced by students, staff and alumni

Friday, 16 October, 2009

Cass staff, students and alumni have joined together to show their love for Cass and became part of a video which is now being shared with the rest of the world. Participants were asked to take a picture of themselves with an I Love Cass’ sticker in front of a famous landmark wherever they were in the world and send it to the School. The pictures were then compiled for the video.
The 'I love Cass' campaign started out small and local as a simple bumper sticker for people to wear their Cass hearts on their cars and bikes. It was so popular that the School decided to make it a global competition. There were hundreds of entries from all over the world demonstrating Cass’s truly global reach.
The first prize winner Hyunjin Kim, an exchange student from Korea, was randomly selected by Professor Steve Haberman, Deputy Dean, and won a £400 camcorder. The winners for Most Creative Photo were Claire Goebel from the MBA Marketing Team and Paulette Dixon, an MBA alumnus.
While the initial competition is now finished, Cass lovers are still more than welcome to send a picture of themselves with the I Love Cass’ print-out in front of a famous building or landmark and upload it to the I Love Cass’ Facebook page to keep the love alive. Each month the most interesting photos of the month will be featured on this site and in other internal communication outlets.
View the video through the link below:http://vimeo.com/6978494

Permanent link to this story: https://www.cass.city.ac.uk/news-and-events/news/2009/october/i-love-cass-campaign-embraced-by-students,-staff-and-alumni

MBA alumnus Paulette Dixon
Claire Goebel's London-based entry

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