You can tailor your EMBA by choosing any elective from the following list. You can select up to six electives, three of which are credited. Electives are subject to demand. Once you have graduated, you can take one elective per year free of charge, allowing you to continue developing your portfolio of skills.

General Management

Advanced Strategy Analysis


To make intelligent strategic decisions, executives need to understand a wide range of factors and access knowledge that is often difficult to find. This course provides you with the models that will help you to formulate and execute strategy in industries that are rapidly transforming.

The course also focuses on the interface between strategy and finance and their interplay in strategic decision making.

Learning outcomes

  • Understand the most advanced models that can help in formulating and executing strategy in industries that are rapidly transforming
  • Be introduced to the interface between strategy and finance and their interplay in strategic decision making.

Relationship Management & Marketing


This lively and practical elective is essential if you are planning a career in marketing, sales, consultancy or business systems. This comes at a time when directors and managers are being tasked with developing and implementing CRM systems strategies as part of the IT-led revolution in marketing, sales and customer service.

Learning outcomes

  • Make choices on the use of internal and external HR services
  • Understand the CRM systems landscape, the systems available now and the major current technological developments
  • Have an informed and realistic expectation about the business impact of CRM technology investments
  • Know how to structure and lead an CRM project or programme
  • Apply relevant concepts to your own career development.

Global Real Estate Markets


The elective equips you with a basic working knowledge of the most important aspects of real estate as an investment asset.

If you intend to work in general business and finance it provides the basis to understand the real estate issues you are likely to encounter. If you intend to specialise in real estate as an investor, fund manager or lender, the elective will serve as the foundation for further development.

Mainstream Finance

Advanced Corporate Finance


The course equips you with the skills needed to recognise financial and strategy-related situations you might come across as an advisor or senior manager.

Learning outcomes

  • Gain a detailed knowledge of valuation skills
  • Understand deal mechanics and structuring issues
  • Understand the impact of financial decisions on corporate strategy
  • Learn to apply these tools under real life conditions.

Mergers & Acquisitions (M&A)


This course will prepare you for a world in which M&A is an integral part of the strategic, financial and human resources business landscape. It takes a global perspective and enables you to understand the role of M&A in the life of a corporation and to know the different phases of an M&A deal.

You will also learn how to apply valuation techniques learned in other courses to acquisitions and divestments, experience a simulated M&A deal, and understand the alternatives to M&A.

Learning outcomes

  • An understanding of the blend of strategic and financial concepts applied to M&A
  • A full recognition of the impact on organisations and people of corporate restructurings
  • Corporate motives for M&A; strategic rationales behind a merger or acquisition
  • Strategic alternatives to a merger or acquisition
  • Why many acquisitions fail; value creation and value destruction
  • The development of the M&A market
  • Different negotiating techniques and bidding strategies
  • Commonly used takeover defences and tactics
  • Deal valuation and financing
  • Challenges created by lack of information, contradictory or suspect information, time constraints and cross‐border deals
  • Roles and biases of outside advisors and company management
  • The regulatory and tax environment in the UK, Europe and the US
  • Post‐merger integration and other impacts of the M&A process
  • Post‐merger audit and organisational learning.

Investment Strategy


The course aims to bring financial theory and investment practice together. It aims to engage students in discussion about the fundamental concepts of traditional finance and challenge this against the observed behaviour of investors. It will explore and educate both how and why, in practice, different investment funds and approaches are put together and illustrate why investors should critically analyse and understand their own needs before setting their investment strategy.

Learning outcomes

Upon completion of the course participants will be able to:

  • Differentiate types of investors and their liability models
  • Understand different investment strategies and approaches
  • Have an understanding of both major and "alternative" asset classes.

Islamic Finance

Islamic Banking & Finance


The aim of this module is to explain the current practice of Islamic banking and finance. The module will provide an overview of Islamic financial institutions and the structuring of Islamic products. It will introduce the main controversies in the development of Islamic finance, and examine future trends.

Learning outcomes

  • The reporting framework for Islamic transactions
  • The governance environment for Islamic finance
  • Islamic models applied to retail banking
  • Islamic insurance markets
  • The structuring of Islamic debt products
  • Practical examples relating to derivative products respecting Islamic principles
  • Sukuk, project finance and securitisation in Islamic markets.

Islamic Economics


This module will give you a basic understanding of the Islamic doctrine in relation to economic behaviour and organisation. In doing so, it will provide an appreciation of faith and ethics based approaches to economic organisation and behaviour.

The module will also analyse Islamic economic behaviour in relation to individuals, organisations and markets in contemporary Muslim societies.

Learning outcomes

  • Explore faith and ethical perspectives on economic behaviour and organisation
  • Understand the salient features of an Islamic economy and its primary policy objectives
  • Identify the phenomena, processes and practices which can enable Islamic business and finance to interact fruitfully with mainstream business and financial markets
  • Appreciate differences between an ideal Islamic economy and the contemporary Muslim economies
  • Understand how Islamic banking and finance fits into the overall aspiration for an Islamic Economy.

Islamic Law of Business Transactions


This module introduces a wide range of Islamic contracts used by Islamic banks and financial institutions when structuring Islamic products.

It also introduces you to the role of Islamic law in innovation in Islamic banking and finance.

Learning outcomes

  • Demonstrate a knowledge of the Islamic contracts used in structuring of Islamic financial products
  • Explain legal differences between Islamic and conventional products and the implications for the economic profile of Islamic financial products and the institutions offering them
  • Use different Islamic contracts to structure new Islamic products
  • Understand major differences between different legal jurisdictions like the Islamic, the common law and the civil law regimes, and why certain legal jurisdictions are considered friendlier towards Islamic finance than others.


Private Equity


To impart a thorough understanding of how private equity functions as an asset class, what are the different sub‐classes which it contains, how its returns are earned, and how these may be measured and analysed.

Learning outcomes

  • Be able to model and analyse buyout returns
  • Be able to model and analyse venture returns
  • Have a thorough understanding of the drivers of returns in the different private equity categories
  • Be able to segment PE funds by size, sector, stage and geography
  • Know how to plan and implement a PE fund programme
  • Be familiar with the main documentation used in the PE industry.

Innovation & Entrepreneurship


The module aims to provide knowledge and practical tools for the management of innovation. This is a complex organisational process in which new products, services and technology are brought to the market from an idea or a lab.

Learning outcomes

Upon completion of the course you will:

  • Understand the new product development process. How do organisations introduce new products? How is the idea developed and processed? Who talks to whom inside the company? How do we manage successful product development projects?
  • Be introduced to technology management. How can we organise and fund R&D? What is the role and practice of patenting and licensing? How can we sell and/or buy technology?
  • Understand the distinguishing characteristics of innovative organisations (regarding external communications, leadership, strategy, creativity and structure)
  • Be introduced to issues regarding the launch and the post‐launch marketing campaign supporting new products and services.

New Venture Creation Process


The aim of this module is to provide you with knowledge and understanding of the entrepreneurial and innovation agenda, the need for innovation and all aspects of the new venture creation process including feasibility testing, marketing financial forecasting and securing finance. At the end of this process you will be able to produce a comprehensive business plan covering the first three years of the commercialisation of their business idea.

Learning outcomes

At the end of the module students will have an understanding of:

  • The entrepreneurial environment
  • Triggers and barriers to entrepreneurship
  • The innovation process
  • The importance of small firms to the economy
  • Appropriate business models for commercialisation of business idea
  • Financial forecasting
  • Sources of funding of funding and the investment process
  • IP protection
  • The business planning process.

Energy, Transportation & Trade

Oil & Energy Economics & Trading


This module examines the fundamentals of energy economics, including the advanced issues related to the production and trading of oil and gas. It will equip you with the analytical tools skills and judgement to make rational investment, trading and finance decisions in the energy industries.

Learning outcomes

  • Comprehend the major parameters involved in energy investment decisions
  • Know the regulatory and environmental issues related to the energy industries
  • Understand and analyse the major factors involved when an energy company makes trading or investment decisions
  • Comprehend the history and economics of oil exploration, refining, marketing and trading and the interrelationships between oil and gas markets
  • Understand crude oil pricing economics, refinery economics, supply economics and inventory management and the role of pipelines
  • Work out arbitrage trading cases
  • Utilise energy futures markets and swaps to devise risk management strategies.




This module will build your skills in company valuation (both public and private), assess the attractiveness of alternate assets .You will be able to construct equity and fixed income portfolios and run them whilst having an appreciation as to how derivatives can be integrated with traditional disciplines to add value.

This elective is split into three parts, each covering the major academic areas of investment management: fixed income, equities and portfolio management. Time will also be spent on derivatives such as futures & options and how they can add performance to each of the respective portfolios.

Fixed income will focus on the valuation and portfolio management issues of bonds. Equities will cover the valuations of publicly held and privately held companies. In the publicly traded companies' section, we will cover valuations in different industries (from utilities and wireless carriers to insurance companies) and sectors, from defensive to growth. Behavioural finance, Equity Style management (Value versus Growth Investing) and how to pick stocks will also be covered. For private businesses, the analysis and structure (through limited partnerships) of private equity and venture capital will be studied. This, along with real estate investments and hedge fund investing, will be known as alternative investments. Portfolio Management will study the techniques in constructing and running equity and equity linked portfolios.

Learning outcomes

  • Know how to value equities, fixed income and basic derivative instruments
  • Know how to structure portfolios
  • Have a sound grasp of the analysis of external fund managers
  • Have a sound knowledge of the different styles on investing and related theory.

Consulting to Management

This elective examines the methodology, processes and practice of organisational analysis and consulting. It includes an understanding of organisations and their role as the subject of a consultancy, as the client for a consultancy in a business discipline area and as a host to an internal consultant. It also investigates qualitative and quantitative consulting methodologies and their philosophies in the context of the scientific method. Consulting from different disciplinary perspectives is examined, as are implementation strategies and post-consultancy follow-up.

Learning outcomes

  • Provide a general overview of the role of organisational consultancy in society and organisations
  • Analyse and discuss skills and roles played by consultants and clients working through the various phases of the consulting cycle
  • Demonstrate familiarity with a variety of different types and models of consulting
  • Explain issues arising in managing a consultancy practice
  • Undertake an investigation, involving data collection, drafting a report, communicating findings and conclusions in oral and written form
  • Assimilate and critically appreciate relevant research and theory in the academic literature and 'best practice' in practitioner writings
  • Apply knowledge to draw conclusions, present a reasoned argument, and derive appropriate recommendations.

Managing Value Creation


The aim of this module is to provide a greater understanding of how senior executives can manage to create value for their companies and shareholders.

The emphasis of this module is on measuring and managing value creation. A unique feature of this module is that it links together theory, tools and techniques from the disciplines of strategy and finance. Students who take up this elective module will gain greater clarity on the core financial principles of valuation and will also gain skills in how to apply these principles to guide effective strategic decision making.

Undertaking this module will help current and future senior executives to understand value in greater depth from both a strategic management perspective and a finance perspective. This module explores how key finance concepts, tools & techniques can be applied to common strategic issues and scenarios to help measure and manage value creation.

The scope of this module centres on how corporate executives can maximise the value of the companies they manage drawing on new insights into business strategy, finance and investor behaviour.

Learning outcomes

  • Gain an advanced understanding of what value means from a strategy and finance perspective
  • Understand the principles underlying the assessment of the intrinsic value of a company
  • Learn about concepts and application of value based management.

Management Decision-Making

The aim is to present the various models and tools that are available to practitioners and rehearse the organisational and managerial situations and contexts in which they are relevant and effective. The value of an interdisciplinary approach to decision-making will be stressed. The aim is to build capability in the appropriate use of these models based on a thorough understanding of the strengths and weaknesses of the tools presented.

Learning outcomes

  • Awareness of the value of the operations management approach to managerial decision-making
  • Appreciation of the value of a systematic and inter-disciplinary approach to managerial decision-making
  • Ability to recognise situations where particular problem-solving techniques can be applied effectively
  • Ability to apply the following in order to improve the systematic manner in which problems are addressed and resulting decisions are made: decision theory, utility and risk analysis, heuristic and bias management, conflict models, project planning and control, inventory management, simulation
  • Awareness of the relative strengths and weaknesses of the above approaches to decision-making
  • Appreciation of the power of the operations management approach to decision-making when applied to real management problems and be able to effectively interpret the results of consequent analyses.

Competitive Intelligence

This module will provide an understanding of Competitive Intelligence (CI) and how it can be used to prevent or minimise surprises that can seriously damage one's business. You will learn how to utilise this tool to enhance an organisations competitive advantage.

Learning outcomes

  • Understand the need for and importance of Competitive Intelligence (CI)
  • Gain awareness of CI as a systematic process rooted within organisations
  • Gain insight into the practice and management of CI, and the different types of CI
  • Understand the logic and context for CI, which impacts on strategy, knowledge management, marketing, ethics, as well as entrepreneurship and innovation.

International electives

South Africa - Leading Change in a Complex World


The South Africa elective will focus on how organisations have managed change in this increasingly complex and highly diverse business and cultural environment. Key issues highlighted will include the challenges of managing political transformation, improving the quality of service delivery, internationalizing businesses, making positive contributions to job creation, and combating the pandemic of HIV/AIDS.

The elective has a very clear purpose to learn about leading change in a complex world. South Africa provides a fascinating and important context for exploring this subject, with complexity in all aspects of society, great examples of inspiring leadership and very live issues to resolve. The elective will immerse you in this multifaceted world with visits and speakers from all sizes of business, political leaders, workers' representatives and community projects. You will be supported in making sense of your experiences through conversations with each other, as well as the elective leaders. It will give you the opportunity to learn about leading change, but more critically about yourself as a leader and a citizen.

This elective will involve a five day trip to Johannesburg and Cape Town. You will be required to attend lectures, site visits and networking events.

Content outline

  • The Impact of Black Economic Empowerment
  • Managing HIV/AIDS in the Workplace
  • First World Technology from a Third World Continent
  • Best Practice Strategies in Internationalisation
  • Strategies in Inward Investments
  • Political Risk and Economic Outlook.

UAE International Study Tour


The International Symposium enables you to learn about the management, finance and cultural issues facing businesses within the Gulf Region, and Dubai in particular.

This elective pulls together the theoretical learning of the core and elective courses into the business environment, providing examples of how business operates within different cultures, the regulations and issues facing start-ups as well as the broader socio-economic issues. The module will explore different business sectors such as professional services, finance, manufacturing and property.

Learning outcomes

  • Use the knowledge gained to influence your own organisations in decisions regarding the region
  • Understand the issues facing business within the Gulf region
  • Understand the underlying reasons for success and failure of company's within the region
  • Understand the socio-economic issues facing regional economies
  • Be able to investigate the importance of specific industries to the region and how they will perform in the future
  • Understand the importance of the region to the economic wellbeing of the broader world economy
  • Realise the extent and limitations of business potential within the region
  • Understand the issues facing businesses setting up and operating within the region
  • Contribute to your own organisation in setting up and operating elements of their business within the region report.

You must attend each session in order to pass this elective.

China International Study Tour

Module outline and aims

The Cass Business School MBA Study Tour to China will focus on the outlook for China with its burgeoning economy, the impact its growth will have on business and the ways in which companies, large and small, have made the most or can make the most, out of the huge market potential it has to offer. The key learning objective is to develop a better understanding of China and its business environment and to apply the learning outcomes of the core MBA courses and the electives to a specific international context.

This elective will involve a five day trip to Shanghai and Beijing. You will be required to attend lectures, site visits and networking events.

The objectives of the programme are to:

  • Learn about the institutional, political, socio-economic and business environment of China
  • Gain real life exposure to a variety of Chinese sectors and functions
  • Apply MBA learning and skills to a real international business issue.

Content outline

Key themes include:

  • The concept of a Chinese renaissance and China's future impact and influence on the global economy
  • An overview of the business opportunities in China and of the challenges and opportunities of setting up a new business/running a business in present day China
  • How China is evolving from factory of the world to market of the world
  • Local brands in China and how the Chinese consumer differs from their Western counterparts
  • Managing talent and leadership development in China
  • A comparison between the Chinese systems for intellectual property protection against current international standards.

Las Vegas - Strategic Marketing in Action: Exploring Location Brands

Module outline and aims

This elective will allow participants on MBA programmes to apply their knowledge in several of the core MBA subjects to a number of strategic, financial, operational and marketing challenges. The elective will take place in an environment in which the operating models of organisations can be examined, compared and contrasted by students. Where several global resort operators compete for customers attracted by a location brand, businesses must use differentiated value propositions, strategies and segmentation. You will undertake the evaluation of brand identity, brand experience and brand equity in their assessment of strategic marketing effectiveness as different strategic, operational and marketing choices made by resort operators to deliver customer value and organisational performance.

Resorts or locations which allow at least 3 businesses to be actively compared may be considered as a suitable location for the Strategic Marketing elective. One sample location might be Las Vegas where several resort operators in Las Vegas offering strongly differentiated products under the location brand to a market of more than 37m visitors per annum.

The aims of the elective are to:

  • Boost your strategic thinking about role of brands in a competitive landscape
  • Gain insights into drivers of customer value, behaviour and choice, and how alignment of different stakeholders, such as employees and partners is necessary to deliver differentiated value propositions in branded customer experiences
  • Become familiar with the application of world-class marketing metrics in customer experience management and organisational performance
  • Understand the financial drivers and challenges in the hospitality industry
  • Reflect on the issues of CSR and sustainability.

Content outline

The course aims to cover all or most of the following subjects:

  • Development of a global resort/brand
  • Comparing and contrasting marketing strategies
  • Interaction between service design and technology in customer experience management
  • Impact of global demographic change on industry and strategic organisational responses
  • Corporate Social Responsibility, Ethics and Sustainability.

San Francisco Silicon Valley

The USA elective in San Francisco allows participants to sharpen their knowledge at the intersection of strategy, digital technology, innovation, entrepreneurship and policy. The elective will take place in Silicon Valley, the alma mater of digital ventures, a hot bed for innovation and the most influential place for entrepreneurship in the world. Silicon Valley is one of the engines of growth for the US economy, building revolutionary platforms for interconnected communities, instantly accessible knowledge and frictionless commerce.

London Symposium

The London Symposium is an elective looking at the economic drivers of London as a commercial hub and its influence in international business. The elective will use Cass' unique location and network to create insights into how business is conducted and impacts the UK, European and global economy.

Key themes will include:

  • The influence and importance of London within international business context
  • An overview of business opportunities in London and the challenges and opportunities of setting up a new business in London
  • How London markets itself as a location for business
  • Build knowledge and insight into key sectors influencing the London economy.

Company visits are also included.

International Consultancy Week

This module is an integrating element of the MBA core teaching, bringing together the theoretical elements of the course so far in a practical experience, enabling you to draw out the principles from the core modules. You will be asked to apply your classroom learning to some very demanding problems often in a challenging business consultancy environment in an emerging market economy, e.g. Chile, Vietnam etc..

Consultancy is undertaken to bring added value to the client and the temporary nature of the field trip projects stands in contrast with class room teaching and as such requires the development of distinct research skills, organisation and interpersonal skills.

Sample module

In addition to the above electives, Cass Business School now offers business executives in the region the opportunity to sample a module from the Executive MBA programme in Dubai. The modules are run in the Dubai International Financial Centre (DIFC) and offer an ideal opportunity to network with current students and our world- class faculty. Participation will help you assess whether the Cass EMBA is the right programme for you.

For admission, please complete the sample module registration form [PDF] and return along with your updated CV.

Find out more about the Executive MBA in Dubai