Zahra Sharifonnasabi is a PhD candidate in management (marketing) at Cass Business School, City, University of London.
Zahra’s research falls into the field of consumer behaviour and she takes an interpretivist, qualitative approach in her studies. Her research tends to be multi-disciplinary in nature and she uses qualitative interviews, ethnography, observations, and projective techniques in her studies. Zahra’s research interests are in two areas:
1) The impact of globalization on different aspects of consumers’ lives. In her studies, Zahra particularly examines globalizations’ impact on three domains: consumption of global brands, consumer mobility (e.g., migration, nomadism, transnationalism), and consumer empowerment. Zahra is particularly interested in implications of globalization on everyday consumers’ lives including consumers’ relation with places and consumer markets, consumer identity, and consumption taste.
2) Consumption in digital and social media spaces. This research investigates the empowering (and disempowering) impact of social media and digital spaces on consumers’ everyday lives. This work unpacks the ways that digital platforms influence consumers’ access to other consumers and consumer markets and offer new ways that consumers form their identities and express control over their decisions.
- PhD in management (Marketing)- expected 2017, Cass Business School, City, University of London., United Kingdom
- MSc in Marketing (2012), Queen’s School of Business, Queen’s University., Canada
- MBA (2009), Sharif University of Technology., Iran
- BSc in Industrial Engineering (2007), Sharif University of Technology., Iran
- Qualitative Data Analysis (QDA), University of Arkansas, Fayetteville, Arkansas
- Postgraduate Diploma in Teaching and Learning, City, University of London
Conference papers and proceedings (4)
- Sharifonnasabi, Z., Bardhi, F. and Luedicke, M. (2017). "Social Media as Global Public Sphere”. Consumer Culture Theory Conference (CCTC) 9-12 July, University of California, Anaheim, California.
- Sharifonnasabi, , bardhi, and luedicke, (2017). "Global Consumer Behavior: A Review of Interpretivist Studies". Winter AMA 19-21 February, Orlando, Florida, USA.
- Sharifonnasabi, and bardhi, (2015). "Transnational Consumers Lifestyle”. Consumption, Markets, and Culture Theorisation 8-13 June, Bilkent University, Ankara, Turkey.
- Sharifonnasabi, and Mehdi Sheikhzadeh, (2011). "Determining the Launch Time for New Products with Risk Considerations in a Competitive Market Situation". 40th Anniversary Conference of Academy of Marketing Science (AMS).