Steve Shu specializes in behavioral finance, and his current research interests include savings, retirement, and individual behavioral differences in digital and FinTech environments.
Outside of City, University of London, Steve Shu specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He serves as a Managing Principal at Digital Nudging Tech, a behavioral economics consultancy and innovation firm. Steve has consulted to or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. Steve has also been an Assistant Professor in the business school at Irvine University and an Account Director for the Taproot Foundation.
- Master of Business Administration (MBA), The University of Chicago Booth School of Business, USA, Aug 1997 – Jun 1999
- Master of Engineering (MEng), Electrical Engineering, Cornell University, USA, Aug 1990 – Jun 1992
- Bachelor of Science (B.S.), Electrical Engineering, Cornell University, USA, Aug 1987 – Jun 1991
- Consultant and Behavioral Finance Specialist, Voya Financial, Jan 2016 – present
- Managing Principal, Digital Nudging Tech (formerly Digitai), Nov 2013 – present
- Consultant and Director, Allianz Global Investors, Sep 2010 – Feb 2017
- Consultant and Director, Innovation Projects, Allscripts, Jun 2009 – Dec 2012
- Practice Leader and Principal, Nortel Networks, Nov 2005 – Mar 2009
- Director, Consulting and Interim Management Services, S4 Management Group, Sep 2004 – Nov 2005
- Vice President of Operations, FiveSight Technologies, Nov 2000 – Aug 2004
- Management Consultant, PRTM Management Consultants (acquired by PwC), Jun 1998 – Nov 2000
- Systems Engineer and Service Line Manager, Telcordia (formerly Bellcore), Jun 1992 – Aug 1997
- Americas - North
Title of thesis: Unit and Temporal-Based Reframing to Nudge and Increase Savings
Sep 2017 – Sep 2021
Summary of research
Current research covers savings and related issues faced as part of the rise of the Gig Economy and wide heterogeneity of workers in terms of individual behavioral differences (e.g., numeracy, preferences, biases). Topics include: Pennies on the Dollar Reframing and Savings, Temporal Reframing and Savings
- Smith, D. City, University London.
- Thomas, S. City, University London.
- Shu, S. and Lewis, A. (2019). Nudging Democratized: A Guide to Applying Behavioral Science. The Decision Lab. ISBN 978-1-07-308748-8.
- Shu, S. (2016). Inside Nudging Implementing Behavioral Science Initiatives. Createspace Independent Publishing Platform. ISBN 978-1-5327-8080-6.
- Shu, S. (2015). The Consulting Apprenticeship 40 Jump-Start Ideas for You and Your Business. CreateSpace. ISBN 978-1-5142-1716-0.
- Shu, S., Bliven, S. and Belina, J. (1991). Training of Feedforward Neural Network Architectures for Feature Recognition of Abnormal ECG Waveforms. Annual International Conference of the IEEE Engineering in Medicine and Biology Society 31 Oct 1991 – 3 Nov 1991, Orlando, FL, USA.
Journal articles (3)
- Hershfield, H., Shu, S. and Benartzi, S. (2020). Temporal Reframing and Participation in a Savings Program: A Field Experiment. Marketing Science, 39(6), pp. 1033–1201. doi:10.1287/mksc.2019.1177.
- Seaman, K., Green, M., Shu, S. and Samanez-Larkin, G. (2019). Individual Differences in Loss Aversion and Preferences for Skewed Risks Across Adulthood. Psychology and Aging, 33(4), pp. 654–654.
- Shu, S. and Shu, S. (2018). The Psychology of Decumulation Decisions During Retirement. Policy Insights from the Behavioral and Brain Sciences. doi:10.1177/2372732218790034.
- Shu, S. Pennies Reframing and Savings (Working Paper).