Faculties and Research

Portrait of Qian Li

Qian Li

PhD Student

Faculty of Management


Visit Qian Li

Bunhill Row


Postal Address

Cass Business School
106 Bunhill Row
United Kingdom


Qian is a PhD student at Cass Business School. She's interested in strategy-as-practice, institutional logics, and identity formation. She focuses on Fintech firms and Insurtech space in general. Prior to her life in London, she has spent years in Australia and U.S.A. She is a committed yogi and world traveler.


  1. Master of Commerce in Management (Research), University of Melbourne, Melbourne, Australia, Jul 2007 – Dec 2008
  2. Bachelors of Commerce in Marketing, University of Tasmania, Hobart, Australia, Sep 2004 – Jun 2007
  3. Bachelors of International Business, Shanghai Ocean University, Shanghai, China, Sep 2003 – Jun 2007


  1. Instructor (Lecturer) of Strategic Management, University of Missouri, Columbia, Jul 2015 – Jul 2016
  2. Research Assistant, University of Missouri, Columbia, Aug 2013 – May 2015

Memberships of Professional Organisations

  1. Academy of Management
  2. European Group for Organization Studies


  1. Academy of Management Meeting (2016) Best Student Paper in Management History division 2016
  2. University of Missouri - Columbia (2014) Trulaske, Sr. College of Business Centennial Mini Grants
  3. Zhejiang University (2010) Outstanding Teaching Staff of Continuing Education
  4. University of Missouri - Columbia Raymond and Susan Chen Trulaske College of Business International PhD Scholarship
  5. University of Missouri - Columbia Business Administration Scholarship, Trulaske College of Business
  6. University of Missouri - Columbia College of Business Scholarship, Trulaske College of Business
  7. University of Missouri - Columbia Ponder Scholarship in Business, Trulaske College of Business

Title of Thesis: Practices and Institutional Logics in FinTech companies

Aug 2017

Summary of Research

The set of projects examines multiple aspects of FinTech industry from the perspective of strategy-as-practice, institutional logics, identity formation, and organizational culture. The overarching question is what makes FinTech a salient context and how Fintech firms and traditional financial institutes interact strategically to validate propositions and appropriate values stemming from technology and innovation.


  1. Chiles, T.H., Elias, S.R.S.T.A. and Li, (2017). Entrepreneurship as process. In Langley, A. and Tsoukas, H. (Eds.), The Sage Handbook of Process Organization Studies London: Sage.

Conference Papers and Proceedings (10)

  1. Li, , Jarzabkowski, and Furnari, (2017). Strategizing into becoming through organization identity as a resource: A case study of a Fintech start-up. 33rd EGOS Colloquium 5-8 July, Copenhagen.
  2. Li, and Seyrek, U. (2016). A historical comparative perspective on theory development in organization studies. 8 Aug 2016 – 13 Aug 2017.
  3. Elias, S.R.S.T.A., Chiles, T.H. and Li, (2015). Austrian Economics and Organizational Entrepreneurship: A Typology. Academy of Management Conference Vancouver.
  4. Li, Through the looking glass: Toward a metaphysics of organizing practice in less institutionalized organizations. Academy of Management Meeting Anaheim.
  5. Li, The masters of meanings: Using phenomenology to study meanings of work. 32nd EGOS Colloquium Naples.
  6. Li, Know Thyself: Reflexivity as an identity work. Qualitative Research in Management and Organization Conference (QRM) Albuquerque.
  7. Li, Beyond meaningful work: A phenomenological study on workers in education industry in China. Journal of International and Interdisciplinary Business Research Symposium Los Angeles.
  8. Li, Know Thyself: A Reflection on Assumptions. Academy of Management Conference Vancouver.
  9. Chiles, T.H., Elias, S.R.S.T.A., Li, and McMullen, J.S. Austrian Economics in Organization Studies: The Contribution of Hayek's Ideas. Austrian Economics Research Conference Auburn.
  10. Li, , Jarzabkowski, P. and Furnari, S. Co-construction of strategy and identity: The emergence of a Fintech start-up. FinTech Annual Conference Toronto.