Portrait of Matilde Lucheschi

Matilde Lucheschi

Research Student

Cass Business School, Faculty of Management

Contact

Visit Matilde Lucheschi

Bunhill Row

Postal address

Cass Business School
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom

About

Overview

I am a final year Ph.D. candidate in Marketing at the Business School (formerly Cass).

Research Statement
I am interested in the multiple dimensions of prosocial behavior, investigating behaviors that benefit the non-profit sector - e.g., money and time donations; the subjective well-being and societal welfare - e.g., health-related issues and addictive consumption; and the broader marketplace of morality - e.g., moral judgments and behaviors. In my dissertation, I explore how the digital revolution has been influencing donor behaviours and, in turn, the fundraising sector in general.



Research interests:
Prosocial behavior
Charity giving
Morality
Consumer Psychology

Qualifications

  1. MSc, Bocconi University, Italy, Apr 2014
  2. B.Sc, Bocconi University, Italy, Oct 2011
  3. (107/120), TOEFL
  4. DAPLE, Centro de Avaliação e Certificação de Português Língua Estrangeira

Employment

  1. Online Tutor - Consumer and Buyer Behaviour (MSc Marketing), University of London, Oct 2020 – Mar 2021
  2. Online Tutor - B2B Marketing (MSc Supply Chain Management), University of London, Oct 2020 – Mar 2021
  3. Problem-based learning Tutor - Critical Analysis for Business (BSc course), City, University London, Sep 2020 – Jan 2021
  4. Problem-based learning Tutor - Critical Analysis for Business (BSc course), City, University London, Sep 2019 – Jan 2020
  5. Class Teacher - Consumer Behavior (Summer School), LSE, Jul 2019
  6. Problem-based learning Tutor - Critical Analysis for Business (BSc course), City, University London, Sep 2018 – Jan 2019
  7. Class Teacher - Consumer Behavior (Summer School), LSE, Jul 2018
  8. Class Teacher - Consumer Behavior (Summer School), LSE, Jul 2017
  9. Teaching Assistant, Cass Business School, Sep 2016 – present
  10. Teaching Assistant, Bocconi University, Sep 2014 – Sep 2016
  11. Market Analyst (full-time intership), Ortus (di nostra Fiamma) s.r.l., Sep 2012 – Jan 2013

Languages

English (can read, write, speak, understand spoken and peer review), Italian (can read, write, speak, understand spoken and peer review) and Portuguese (can read, speak and understand spoken).

Research

1st supervisor

  • Dr Oguz A. Acar, Reader in Marketing
    Jan 2018 – present

Publications

Other

  1. Lucheschi, M. and Acar, O. To Split Or Not to Split? The Impact of the Breadth of Giving on Future Donations.

    [publisher’s website]

Professional activities

Events/conferences (6)

  1. American Marketing Association. , Online conference (2020).
    Paper: "To split or not to split? The impact of the breadth of giving on future donation behavior"
    Author: Lucheschi, M.
    Co-authors: Acar, O.
  2. Society for Consumer Psychology (SCP). (Conference) Huntington Beach, California (2020).
    Paper: "To split or not to split? The impact of the breadth of giving on future donation behavior"
    Author: Lucheschi, M.
    Co-authors: Acar, O.
  3. Association for Consumer Research (ACR). (Conference) Atlanta, Georgia (2019).
    Paper: "To split or not to split? The impact of the breadth of giving on future donation behavior"
    Author: Lucheschi, M
    Co-authors: Acar, O.
  4. Behavioral Insights for Social Good. (Conference) Vancouver, Canada (2019).
    Paper: "To split or not to split? The impact of the breadth of giving on future donation behavior"
    Author: Lucheschi, M.
    Co-authors: Acar, O.
  5. Pint of Science 2019 - Just too good to be true? London, UK (2019). Invited speaker.
    Paper: Morality, Immorality and where to find them. (Spoiler: I am not good at reading maps)
    Author: Matilde Lucheschi
    Description: https://pintofscience.co.uk/event/just-too-good-to-be-true


    Charity giving: what we think, what we do, and what data say.

    -Is donating to a charity and bragging about it on social network correct? Is donating £10 to save one baby more moral than donating £10 to save 10 babies? Is raising money for charities and making profits out of it moral?

    Book a ticket if you have answered 'no' to any of the above questions. Over a beer, we will answer these questions, discussing the paradoxes of charity giving: what we think, what we do and what data say. Be ready to get engaged.
  6. SIM (Società Italiana Marketing) - Doctoral Colloquium. Rome, Italy (2019).
    Paper: To split or not to split: The impact of the breadth of giving on future donations
    Author: Matilde Lucheschi
    Co-authors: Oguz A. Acar, Jonathan Berman