Matilde is a Ph.D. candidate in Marketing at Cass Business School.
Matilde studies consumers' behavior and decision-making.
Her current research investigates consumers' prosocial behavior, with a focus on monetary donations towards charity.
Before joining Cass, Matilde completed her studies at Bocconi University where she also worked for two years as a research and teaching assistant.
Research interests in brief: prosocial behavior, antisocial behavior, morality, sustainability, green and ethical consumption, animal welfare.
Her in brief: "I would like to live in a world where not behaving 'prosocially' is condemned as much as behaving 'antisocially'. I hope my research will help me reach this goal."
- MSc, Bocconi University, Italy, Apr 2014
- B.Sc, Bocconi University, Italy, Oct 2011
- (107/120), TOEFL
- DAPLE, Centro de Avaliação e Certificação de Português Língua Estrangeira
- Class Teacher - Consumer Behavior (Summer School), LSE, Jul 2019
- Class Teacher - Critical Thinking, Cass Business School, Sep 2018 – Jan 2019
- Class Teacher - Consumer Behavior (Summer School), LSE, Jul 2018
- Class Teacher - Consumer Behavior (Summer School), LSE, Jul 2017
- Teaching Assistant, Cass Business School, Sep 2016 – present
- Teaching Assistant, Bocconi University, Sep 2014 – Sep 2016
- Market Analyst (full-time intership), Ortus (di nostra Fiamma) s.r.l., Sep 2012 – Jan 2013
English (can read, write, speak, understand spoken and peer review), Italian (can read, write, speak, understand spoken and peer review) and Portuguese (can read, speak and understand spoken).
Title of thesis: Prosocial behavior in its different forms
Sep 2017 – Sep 2020
Summary of research
The overall focus of my research is prosocial behavior.
The on-going works aim at investigating the psychological drivers and the behavioral consequences of different forms of prosocial that include charity donations, moral thinking, and sustainable consumption.
The implications of the research are relevant for consumers, companies, NGOs, and society as a whole.
- Dr Oguz A. Acar, Senior Lecturer in Marketing and Innovation
Jan 2018 – present
- Pint of Science 2019 - Just too good to be true? London, UK (2019). Invited speaker.
Paper: Morality, Immorality and where to find them. (Spoiler: I am not good at reading maps)
Author: Matilde Lucheschi
Charity giving: what we think, what we do, and what data say.
-Is donating to a charity and bragging about it on social network correct? Is donating £10 to save one baby more moral than donating £10 to save 10 babies? Is raising money for charities and making profits out of it moral?
Book a ticket if you have answered 'no' to any of the above questions. Over a beer, we will answer these questions, discussing the paradoxes of charity giving: what we think, what we do and what data say. Be ready to get engaged.
- SIM (Società Italiana Marketing) - Doctoral Colloquium. Rome, Italy (2019).
Paper: To split or not to split: The impact of the breadth of giving on future donations
Author: Matilde Lucheschi
Co-authors: Oguz A. Acar, Jonathan Berman