Adi is a PhD student in Marketing at Cass Business School.
His research revolves around consumer judgement and decision making in the context of algorithms and Artificial Intelligence.
He completed his MSc Marketing course at Lancaster University with a distinction and prior to that his undergraduate studies in Business Administration with a specialisation in Marketing at Jadavpur University, India.
Before joining the PhD programme, Adi has worked in various companies ranging from SMEs to Fortune 500 in marketing and market research positions.
- MSc Marketing (Distinction), Lancaster University, United Kingdom
- Bachelor in Business Administration, Jadavpur University, India
- PhD student, Cass Business School, Sep 2017 – present