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  • A happy couple in a cafe
    ManagementMarketing

    14th August 2013

    When Having is Not Enough - Implications of Being Satisfied

    This research examines the fundamental question of what makes…

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    Rows of soft drinks
    ManagementMarketing

    9th August 2013

    Retail Brand Extensions - strategic thinking

    Brand extensions are now a commonplace growth strategy for many…

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