19th September 2018
Professor Vince Mitchell entreats marketers to spread the message…
New research examines how marketers can utilise anthropomorphic…
How firms appropriate value from their inventions is the basis…
This article brings together various streams of research over…
Universities need to appeal to younger age groups through the…
Professor Vince Mitchell addressed the Consumer Marketing in…
13th September 2018
This research represents a ground-breaking, in-depth study into…
For industries where resellers constitute a significant part…
Despite the resurgence of Corporate Social Responsibility (CSR),…
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