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Management Marketing
16^th October 2019
First impressions - how the position of members influences the way groups are viewed.
People are more likely to make judgements about a group based…
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Management Marketing
11^th December 2018
Electronic Word of Mouth - Defining the different ways consumers process online reviews
A new study identifies distinct types of consumer response to…
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Management Marketing
28^th September 2018
Storytelling - how consumers are swept up by the narrative of reviews
Consumers consult online reviews to inform all manner of purchases.…
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Management Marketing
31^st March 2017
Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership
The 'sharing economy' indicates the increasing importance to…
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Management Marketing
2^nd February 2016
Recommended for you - the effect of word of mouth on sales
This research explores the role word of mouth recommendations…
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Management Marketing
17^th September 2015
Improving the perception of marketing amongst Professional Service Firms
The discipline of Marketing is still regarded with scepticism…
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Management Marketing
15^th July 2015
How important are small words in big food scare communications
We've all seen food crises such as BSE and the horsemeat scandal…
George Toumpas
Management Marketing
23^rd June 2015
Why should I attend - The value of business networking events
The events industry is worth billions of dollars and continues…
Management Marketing
17^th June 2015
Bias Blind Spot - Structure Measurement and Consequences
People can be unaware they possess deeply rooted bias which informs…

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Find Cass Knowledge articles

Filter Articles

Search: Management Remove filter, Marketing Remove filter

First impressions - how the position of members influences the way groups are viewed.

Electronic Word of Mouth - Defining the different ways consumers process online reviews

Storytelling - how consumers are swept up by the narrative of reviews

Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

Recommended for you - the effect of word of mouth on sales

Improving the perception of marketing amongst Professional Service Firms

How important are small words in big food scare communications

Why should I attend - The value of business networking events

Bias Blind Spot - Structure Measurement and Consequences

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