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• ManagementMarketing

  26^th February 2020

  The effect of globalisation on consumers

  The pace of globalisation has increased significantly over the…

• ManagementMarketing

  24^th January 2020

  Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

  This paper reviews a body of research on the use of product scarcity…

• ManagementMarketing

  16^th October 2019

  First impressions - how the position of members influences the way groups are viewed.

  People are more likely to make judgements about a group based…

• ManagementMarketing

  11^th December 2018

  Electronic Word of Mouth - Defining the different ways consumers process online reviews

  A new study identifies distinct types of consumer response to…

• ManagementMarketing

  28^th September 2018

  Storytelling - how consumers are swept up by the narrative of reviews

  Consumers consult online reviews to inform all manner of purchases.…

• ManagementMarketing

  31^st March 2017

  Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

  The 'sharing economy' indicates the increasing importance to…

• ManagementMarketing

  2^nd February 2016

  Recommended for you - the effect of word of mouth on sales

  This research explores the role word of mouth recommendations…

• ManagementMarketing

  17^th September 2015

  Improving the perception of marketing amongst Professional Service Firms

  The discipline of Marketing is still regarded with scepticism…

• ManagementMarketing

  15^th July 2015

  How important are small words in big food scare communications

  We've all seen food crises such as BSE and the horsemeat scandal…