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Cass Knowledge

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  • Prostock-studio/ Shutterstock.com
    Shopper walking through shopping centre
    ManagementMarketing

    22nd December 2020

    Examining the role that attention plays in the purchasing behaviour of consumers

    New research shows that retailers can influence a person's shopping…

  • leungchopan/Shutterstock.com
    Young person using mobile phone
    ManagementMarketing

    11th May 2020

    Maximising public adoption rates of the COVID-19 contact tracing app

    Cass Business School study finds that a contact tracing app designed…

  • Lightspring /Shutterstock.com
    Shopping bag adorned with flags from around the world
    ManagementMarketing

    26th February 2020

    The effect of globalisation on consumers

    The pace of globalisation has increased significantly over the…

  • erveridis Vasilis/Shutterstock.com
    Crowd gathering outside shop hoping to buy limited stock items
    ManagementMarketing

    24th January 2020

    Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

    This paper reviews a body of research on the use of product scarcity…

  • Rawpixel.com/Shutterstock.com
    First member of a group
    ManagementMarketing

    16th October 2019

    First impressions - how the position of members influences the way groups are viewed.

    People are more likely to make judgements about a group based…

  • Oakozhan/Shutterstock.com
    Thumbs up and thumbs down graphic
    ManagementMarketing

    11th December 2018

    Electronic Word of Mouth - Defining the different ways consumers process online reviews

    A new study identifies distinct types of consumer response to…

  • 13_Phunkod/Shutterstock.com
    Consumer leaving a review online
    ManagementMarketing

    28th September 2018

    Storytelling - how consumers are swept up by the narrative of reviews

    Consumers consult online reviews to inform all manner of purchases.…

  • Montri Nipitvittaya/Shutterstock.com
    Road with connected icons overlaid to show transport links
    ManagementMarketing

    31st March 2017

    Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

    The 'sharing economy' indicates the increasing importance to…

  • elenabsl/Shutterstock.com
    Consumers
    ManagementMarketing

    2nd February 2016

    Recommended for you - the effect of word of mouth on sales

    This research explores the role word of mouth recommendations…

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