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Marketing

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Research
How consumers react to visual and conceptual complexity in branding over multiple viewings
16 September 2014
Management
Marketing
Pexels
Research
The Hollywood remake - when does it make sense to do it again - An empirical investigation
18 August 2014
Management
Marketing
Rawpixel.com/Shutterstock.com
Research
The Share Economy - how companies are misreading the market
12 May 2014
Management
Marketing
Morrowind/Shutterstock.com
Research
How childhood advertising exposure can influence long-term attitudes
20 January 2014
Management
Marketing
Dabarti CGI/Shutterstock.com
Research
The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands
13 November 2013
Management
Marketing
LiliGraphie/Shutterstock.com
Research
How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis
18 September 2013
Management
Marketing
Research
When Having is Not Enough - Implications of Being Satisfied
14 August 2013
Management
Marketing
mandritoiu/Shutterstock.com
Research
Retail Brand Extensions - strategic thinking
9 August 2013
Management
Marketing
Rawpixel.com/Shutterstock.com
Research
How to attract Generation Z - social media and the students of the future
2 July 2013
Management
Marketing

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