20th January 2014
This research provides an initial investigation into how exposure…
13th November 2013
Category extensions occur when a firm holding the rights to a…
18th September 2013
Paolo Aversa, Marie Curie Research Fellow of Strategy at Cass…
14th August 2013
This research examines the fundamental question of what makes…
9th August 2013
Brand extensions are now a commonplace growth strategy for many…
2nd July 2013
Universities need to appeal to younger age groups through the…
7th June 2013
Professor Vince Mitchell entreats marketers to spread the message…
23rd May 2013
Professor Vince Mitchell addressed the Consumer Marketing in…
21st May 2013
New research examines how marketers can utilise anthropomorphic…
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