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  ManagementMarketing

  20^th January 2014

  How childhood advertising exposure can influence long-term attitudes

  This research provides an initial investigation into how exposure…

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  ManagementMarketing

  13^th November 2013

  The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

  Category extensions occur when a firm holding the rights to a…

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  ManagementMarketing

  18^th September 2013

  How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis

  Paolo Aversa, Marie Curie Research Fellow of Strategy at Cass…

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  ManagementMarketing

  14^th August 2013

  When Having is Not Enough - Implications of Being Satisfied

  This research examines the fundamental question of what makes…

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  ManagementMarketing

  9^th August 2013

  Retail Brand Extensions - strategic thinking

  Brand extensions are now a commonplace growth strategy for many…

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  ManagementMarketing

  2^nd July 2013

  How to attract Generation Z - social media and the students of the future

  Universities need to appeal to younger age groups through the…

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  ManagementMarketing

  7^th June 2013

  Contagious Creativity - pass it on

  Professor Vince Mitchell entreats marketers to spread the message…

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  ManagementMarketing

  23^rd May 2013

  Consumer Behaviour in a Multi-media World - Digital Natives Technology and Trends

  Professor Vince Mitchell addressed the Consumer Marketing in…

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  ManagementMarketing

  21^st May 2013

  Anthropomorphic animal mascots in advertising - how do consumers respond

  New research examines how marketers can utilise anthropomorphic…