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Management Marketing
18^th September 2013
How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis
Paolo Aversa, Marie Curie Research Fellow of Strategy at Cass…
Management Marketing
14^th August 2013
When Having is Not Enough - Implications of Being Satisfied
This research examines the fundamental question of what makes…
Management Marketing
9^th August 2013
Retail Brand Extensions - strategic thinking
Brand extensions are now a commonplace growth strategy for many…
Management Marketing
2^nd July 2013
How to attract Generation Z - social media and the students of the future
Universities need to appeal to younger age groups through the…
Management Marketing
7^th June 2013
Contagious Creativity - pass it on
Professor Vince Mitchell entreats marketers to spread the message…
Management Marketing
23^rd May 2013
Consumer Behaviour in a Multi-media World - Digital Natives Technology and Trends
Professor Vince Mitchell addressed the Consumer Marketing in…
Management Marketing
21^st May 2013
Anthropomorphic animal mascots in advertising - how do consumers respond
New research examines how marketers can utilise anthropomorphic…
Management Marketing
4^th May 2012
Is there a Twitter effect on product adoption?
Microblogging word of mouth (MWOM) through Twitter and similar…

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