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Management Marketing
10^th March 2015
Self-promotion or bragging - How emotional responses to self-promotion are misjudged
When does self-promotion go too far? This research looks at how…
Stanisic Vladimir/Shutterstock.com
Management Marketing
9^th March 2015
Why we buy - Shopping and the Purchasing Environment
In this online lecture Professor Vincent-Wayne Mitchell, Professor…
Tony Baggett/Shutterstock.com
Management Marketing
16^th September 2014
How consumers react to visual and conceptual complexity in branding over multiple viewings
This research investigates the effects of visual and conceptual…
Pexels
Management Marketing
18^th August 2014
The Hollywood remake - when does it make sense to do it again - An empirical investigation
With the amount of remakes the Hollywood film industry pumps…
Rawpixel.com/Shutterstock.com
Management Marketing
12^th May 2014
The Share Economy - how companies are misreading the market
Research from Cass has found that 'Share Economy' businesses…
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Management Marketing
20^th January 2014
How childhood advertising exposure can influence long-term attitudes
This research provides an initial investigation into how exposure…
Dabarti CGI/Shutterstock.com
Management Marketing
13^th November 2013
The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands
Category extensions occur when a firm holding the rights to a…
LiliGraphie/Shutterstock.com
Management Marketing
18^th September 2013
How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis
Paolo Aversa, Marie Curie Research Fellow of Strategy at Cass…
Management Marketing
14^th August 2013
When Having is Not Enough - Implications of Being Satisfied
This research examines the fundamental question of what makes…

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Find Cass Knowledge articles

Filter Articles

Search: Marketing Remove filter

Self-promotion or bragging - How emotional responses to self-promotion are misjudged

Why we buy - Shopping and the Purchasing Environment

How consumers react to visual and conceptual complexity in branding over multiple viewings

The Hollywood remake - when does it make sense to do it again - An empirical investigation

The Share Economy - how companies are misreading the market

How childhood advertising exposure can influence long-term attitudes

The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis

When Having is Not Enough - Implications of Being Satisfied

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