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Marketing

13_Phunkod/Shutterstock.com
Research
Storytelling - how consumers are swept up by the narrative of reviews
28 September 2018
Management
Marketing
Montri Nipitvittaya/Shutterstock.com
Research
Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership
31 March 2017
Management
Marketing
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Research
Recommended for you - the effect of word of mouth on sales
2 February 2016
Management
Marketing
Rawpixel.com/Shutterstock.com
Research
Improving the perception of marketing amongst Professional Service Firms
17 September 2015
Management
Marketing
Niradj/Shutterstock
Research
How important are small words in big food scare communications
15 July 2015
Management
Marketing
George Toumpas
Research
Why should I attend - The value of business networking events
23 June 2015
Management
Marketing
Research
Bias Blind Spot - Structure Measurement and Consequences
17 June 2015
Management
Marketing
Konstantin Chagin/Shutterstock
Research
Self-promotion or bragging - How emotional responses to self-promotion are misjudged
10 March 2015
Management
Marketing
Stanisic Vladimir/Shutterstock.com
Research
Why we buy - Shopping and the Purchasing Environment
9 March 2015
Management
Marketing

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