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Management Marketing
17^th June 2015
Bias Blind Spot - Structure Measurement and Consequences
People can be unaware they possess deeply rooted bias which informs…
Konstantin Chagin/Shutterstock
Management Marketing
10^th March 2015
Self-promotion or bragging - How emotional responses to self-promotion are misjudged
When does self-promotion go too far? This research looks at how…
Stanisic Vladimir/Shutterstock.com
Management Marketing
9^th March 2015
Why we buy - Shopping and the Purchasing Environment
In this online lecture Professor Vincent-Wayne Mitchell, Professor…
Tony Baggett/Shutterstock.com
Management Marketing
16^th September 2014
How consumers react to visual and conceptual complexity in branding over multiple viewings
This research investigates the effects of visual and conceptual…
Pexels
Management Marketing
18^th August 2014
The Hollywood remake - when does it make sense to do it again - An empirical investigation
With the amount of remakes the Hollywood film industry pumps…
Rawpixel.com/Shutterstock.com
Management Marketing
12^th May 2014
The Share Economy - how companies are misreading the market
Research from Cass has found that 'Share Economy' businesses…
Morrowind/Shutterstock.com
Management Marketing
20^th January 2014
How childhood advertising exposure can influence long-term attitudes
This research provides an initial investigation into how exposure…
Dabarti CGI/Shutterstock.com
Management Marketing
13^th November 2013
The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands
Category extensions occur when a firm holding the rights to a…
LiliGraphie/Shutterstock.com
Management Marketing
18^th September 2013
How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis
Paolo Aversa, Marie Curie Research Fellow of Strategy at Cass…

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Find Cass Knowledge articles

Filter Articles

Search: Marketing Remove filter

Bias Blind Spot - Structure Measurement and Consequences

Self-promotion or bragging - How emotional responses to self-promotion are misjudged

Why we buy - Shopping and the Purchasing Environment

How consumers react to visual and conceptual complexity in branding over multiple viewings

The Hollywood remake - when does it make sense to do it again - An empirical investigation

The Share Economy - how companies are misreading the market

How childhood advertising exposure can influence long-term attitudes

The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

How Gruppo Campari responded to changing consumer needs after the 2008 financial crisis

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