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  ManagementMarketing

  17^th September 2015

  Improving the perception of marketing amongst Professional Service Firms

  The discipline of Marketing is still regarded with scepticism…

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  ManagementMarketing

  15^th July 2015

  How important are small words in big food scare communications

  We've all seen food crises such as BSE and the horsemeat scandal…

• George Toumpas

  

  ManagementMarketing

  23^rd June 2015

  Why should I attend - The value of business networking events

  The events industry is worth billions of dollars and continues…

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  ManagementMarketing

  17^th June 2015

  Bias Blind Spot - Structure Measurement and Consequences

  People can be unaware they possess deeply rooted bias which informs…

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  ManagementMarketing

  10^th March 2015

  Self-promotion or bragging - How emotional responses to self-promotion are misjudged

  When does self-promotion go too far? This research looks at how…

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  ManagementMarketing

  9^th March 2015

  Why we buy - Shopping and the Purchasing Environment

  In this online lecture Professor Vincent-Wayne Mitchell, Professor…

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  ManagementMarketing

  16^th September 2014

  How consumers react to visual and conceptual complexity in branding over multiple viewings

  This research investigates the effects of visual and conceptual…

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  ManagementMarketing

  18^th August 2014

  The Hollywood remake - when does it make sense to do it again - An empirical investigation

  With the amount of remakes the Hollywood film industry pumps…

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  ManagementMarketing

  12^th May 2014

  The Share Economy - how companies are misreading the market

  Research from Cass has found that 'Share Economy' businesses…