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Cass Knowledge

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  • Rawpixel.com/Shutterstock.com
    Creatives discussing a marketing concept
    ManagementMarketing

    17th September 2015

    Improving the perception of marketing amongst Professional Service Firms

    The discipline of Marketing is still regarded with scepticism…

  • Niradj/Shutterstock
    Blurred supermarket food products
    ManagementMarketing

    15th July 2015

    How important are small words in big food scare communications

    We've all seen food crises such as BSE and the horsemeat scandal…

  • George Toumpas
    A networking event
    ManagementMarketing

    23rd June 2015

    Why should I attend - The value of business networking events

    The events industry is worth billions of dollars and continues…

  • Red and Green eyes
    ManagementMarketing

    17th June 2015

    Bias Blind Spot - Structure Measurement and Consequences

    People can be unaware they possess deeply rooted bias which informs…

  • Konstantin Chagin/Shutterstock
    A meeting between confident young people
    ManagementMarketing

    10th March 2015

    Self-promotion or bragging - How emotional responses to self-promotion are misjudged

    When does self-promotion go too far? This research looks at how…

  • Stanisic Vladimir/Shutterstock.com
    Shopping by mobile phone
    ManagementMarketing

    9th March 2015

    Why we buy - Shopping and the Purchasing Environment

    In this online lecture Professor Vincent-Wayne Mitchell, Professor…

  • Tony Baggett/Shutterstock.com
    French Connection logo on shop sign
    ManagementMarketing

    16th September 2014

    How consumers react to visual and conceptual complexity in branding over multiple viewings

    This research investigates the effects of visual and conceptual…

  • Pexels
    Film Reel
    ManagementMarketing

    18th August 2014

    The Hollywood remake - when does it make sense to do it again - An empirical investigation

    With the amount of remakes the Hollywood film industry pumps…

  • Rawpixel.com/Shutterstock.com
    A crowd of digitally savvy people
    ManagementMarketing

    12th May 2014

    The Share Economy - how companies are misreading the market

    Research from Cass has found that 'Share Economy' businesses…

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