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• ManagementMarketing

  23^rd June 2015

  Why should I attend - The value of business networking events

  The events industry is worth billions of dollars and continues…

• ManagementMarketing

  17^th June 2015

  Bias Blind Spot - Structure Measurement and Consequences

  People can be unaware they possess deeply rooted bias which informs…

• ManagementMarketing

  10^th March 2015

  Self-promotion or bragging - How emotional responses to self-promotion are misjudged

  When does self-promotion go too far? This research looks at how…

• ManagementMarketing

  9^th March 2015

  Why we buy - Shopping and the Purchasing Environment

  In this online lecture Professor Vincent-Wayne Mitchell, Professor…

• ManagementMarketing

  16^th September 2014

  How consumers react to visual and conceptual complexity in branding over multiple viewings

  This research investigates the effects of visual and conceptual…

• ManagementMarketing

  18^th August 2014

  The Hollywood remake - when does it make sense to do it again - An empirical investigation

  With the amount of remakes the Hollywood film industry pumps…

• ManagementMarketing

  12^th May 2014

  The Share Economy - how companies are misreading the market

  Research from Cass has found that 'Share Economy' businesses…

• ManagementMarketing

  20^th January 2014

  How childhood advertising exposure can influence long-term attitudes

  This research provides an initial investigation into how exposure…

• ManagementMarketing

  13^th November 2013

  The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

  Category extensions occur when a firm holding the rights to a…