Cass Knowledge

How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

The phenomenon of digital piracy is effectively 20 years old…

Storytelling - how consumers are swept up by the narrative of reviews

Consumers consult online reviews to inform all manner of purchases.…

The Share Economy - how companies are misreading the market

Research from Cass has found that 'Share Economy' businesses…

How iconic business models emerge – the case of Airbnb

Think of Airbnb and one instinctively thinks of a particular…

Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

The 'sharing economy' indicates the increasing importance to…

Building Better Business Models for the Digital Economy

Professor Charles Baden-Fuller, Centenary Professor of Cass Business…

How Smart Cities transform operations models - A new research agenda for Operations Management in the digital economy

The Smart City, where traditional city services and infrastructures…

Technology Alliance Governance Partner Selection and Firm Innovativeness

Professional Service Firms come out of the shadows

The Professional Service Firms sector has emerged as one of the…