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Cass Knowledge

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  • Primakov /Shutterstock.com
    A range of Amazon apps on a mobile phone
    ManagementStrategy

    9th May 2020

    Succeeding in the Digital Economy - a study of Amazon's Business Model Diversification

    A study of online retail giant Amazon's diversified business…

  • Lightspring /Shutterstock.com
    Shopping bag adorned with flags from around the world
    ManagementMarketing

    26th February 2020

    The effect of globalisation on consumers

    The pace of globalisation has increased significantly over the…

  • patat/shutterstock.com
    Iconic digital services
    ManagementLeadership, Entrepreneurship and Innovation

    9th January 2019

    How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

    The phenomenon of digital piracy is effectively 20 years old…

  • 13_Phunkod/Shutterstock.com
    Consumer leaving a review online
    ManagementMarketing

    28th September 2018

    Storytelling - how consumers are swept up by the narrative of reviews

    Consumers consult online reviews to inform all manner of purchases.…

  • Montri Nipitvittaya/Shutterstock.com
    Road with connected icons overlaid to show transport links
    ManagementMarketing

    31st March 2017

    Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

    The 'sharing economy' indicates the increasing importance to…

  • Prathan Chorruangsak/Shutterstock.com
    Airbnb app on phone
    ManagementLeadership, Entrepreneurship and Innovation

    1st December 2015

    How iconic business models emerge – the case of Airbnb

    Think of Airbnb and one instinctively thinks of a particular…

  • Rawpixel.com/Shutterstock.com
    A crowd of digitally savvy people
    ManagementMarketing

    12th May 2014

    The Share Economy - how companies are misreading the market

    Research from Cass has found that 'Share Economy' businesses…

  • https://www.shutterstock.com/g/Peshkova
    Business model charts
    Management

    13th September 2013

    Building Better Business Models for the Digital Economy

    Professor Charles Baden-Fuller, Centenary Professor of Cass Business…

  • jamesteohart/Shutterstock.com
    A modern smart city
    ManagementOperations and Supply Chain Management

    30th October 2017

    How Smart Cities transform operations models - A new research agenda for Operations Management in the digital economy

    The Smart City, where traditional city services and infrastructures…

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