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Cass Knowledge

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  • Primakov /Shutterstock.com
    A range of Amazon apps on a mobile phone
    ManagementStrategy

    9th May 2020

    Succeeding in the Digital Economy - a study of Amazon's Business Model Diversification

    A study of online retail giant Amazon's diversified business…

  • patat/shutterstock.com
    Iconic digital services
    ManagementLeadership, Entrepreneurship and Innovation

    9th January 2019

    How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

    The phenomenon of digital piracy is effectively 20 years old…

  • Oakozhan/Shutterstock.com
    Thumbs up and thumbs down graphic
    ManagementMarketing

    11th December 2018

    Electronic Word of Mouth - Defining the different ways consumers process online reviews

    A new study identifies distinct types of consumer response to…

  • 13_Phunkod/Shutterstock.com
    Consumer leaving a review online
    ManagementMarketing

    28th September 2018

    Storytelling - how consumers are swept up by the narrative of reviews

    Consumers consult online reviews to inform all manner of purchases.…

  • ArthurStock/Shutterstock.com
    Person shopping online
    Management

    7th October 2015

    Attracting buyers in the online marketplace - how offline signals drive business for sellers

    With so many ostensibly similar sellers online, how do buyers…

  • Stanisic Vladimir/Shutterstock.com
    Shopping by mobile phone
    ManagementMarketing

    9th March 2015

    Why we buy - Shopping and the Purchasing Environment

    In this online lecture Professor Vincent-Wayne Mitchell, Professor…

  • A group of young people in a class
    Management

    12th January 2015

    Parents versus Peers - how these groups influence the Internet Ethical Attitudes of Generation Y

    Who most influences the online ethics of the world's first web…

  • Morrowind/Shutterstock.com
    Child watching television
    ManagementMarketing

    20th January 2014

    How childhood advertising exposure can influence long-term attitudes

    This research provides an initial investigation into how exposure…

  • Rawpixel.com/Shutterstock.com
    University graduation
    ManagementMarketing

    2nd July 2013

    How to attract Generation Z - social media and the students of the future

    Universities need to appeal to younger age groups through the…

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