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  ManagementStrategy

  9^th May 2020

  Succeeding in the Digital Economy - a study of Amazon's Business Model Diversification

  A study of online retail giant Amazon's diversified business…

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  ManagementMarketing

  26^th February 2020

  The effect of globalisation on consumers

  The pace of globalisation has increased significantly over the…

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  ManagementMarketing

  24^th January 2020

  Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

  This paper reviews a body of research on the use of product scarcity…

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  ManagementMarketing

  16^th October 2019

  First impressions - how the position of members influences the way groups are viewed.

  People are more likely to make judgements about a group based…

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  ManagementLeadership, Entrepreneurship and Innovation

  9^th January 2019

  How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

  The phenomenon of digital piracy is effectively 20 years old…

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  ManagementMarketing

  11^th December 2018

  Electronic Word of Mouth - Defining the different ways consumers process online reviews

  A new study identifies distinct types of consumer response to…

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  ManagementMarketing

  28^th September 2018

  Storytelling - how consumers are swept up by the narrative of reviews

  Consumers consult online reviews to inform all manner of purchases.…

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  ManagementLeadership, Entrepreneurship and Innovation

  30^th June 2018

  Does the offer of financial reward drive engagement and creativity in crowdsourcing initiatives?

  Customers can prove a rich source of ideas for companies wishing…

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  ManagementLeadership, Entrepreneurship and Innovation

  26^th April 2018

  Why Western Internet Firms have all failed in China

  When they seem to conquer markets around the world with ease,…