24th January 2020
This paper reviews a body of research on the use of product scarcity…
16th October 2019
People are more likely to make judgements about a group based…
9th January 2019
The phenomenon of digital piracy is effectively 20 years old…
11th December 2018
A new study identifies distinct types of consumer response to…
28th September 2018
Consumers consult online reviews to inform all manner of purchases.…
30th June 2018
Customers can prove a rich source of ideas for companies wishing…
26th April 2018
When they seem to conquer markets around the world with ease,…
31st March 2017
The 'sharing economy' indicates the increasing importance to…
2nd February 2016
This research explores the role word of mouth recommendations…
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