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Cass Knowledge

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  • Prostock-studio/ Shutterstock.com
    Shopper walking through shopping centre
    ManagementMarketing

    22nd December 2020

    Examining the role that attention plays in the purchasing behaviour of consumers

    New research shows that retailers can influence a person's shopping…

  • Primakov /Shutterstock.com
    A range of Amazon apps on a mobile phone
    ManagementStrategy

    9th May 2020

    Succeeding in the Digital Economy - a study of Amazon's Business Model Diversification

    A study of online retail giant Amazon's diversified business…

  • erveridis Vasilis/Shutterstock.com
    Crowd gathering outside shop hoping to buy limited stock items
    ManagementMarketing

    24th January 2020

    Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

    This paper reviews a body of research on the use of product scarcity…

  • Life and Times/Shutterstock.com
    Entrepreneur pitching to investors
    ManagementLeadership, Entrepreneurship and Innovation

    22nd September 2019

    Perfect Pitch - how entrepreneurs can influence investors through strategic use of language

    Even the most confident entrepreneur may find presenting to investors…

  • patat/shutterstock.com
    Iconic digital services
    ManagementLeadership, Entrepreneurship and Innovation

    9th January 2019

    How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

    The phenomenon of digital piracy is effectively 20 years old…

  • 13_Phunkod/Shutterstock.com
    Consumer leaving a review online
    ManagementMarketing

    28th September 2018

    Storytelling - how consumers are swept up by the narrative of reviews

    Consumers consult online reviews to inform all manner of purchases.…

  • Tony Baggett/Shutterstock.com
    French Connection logo on shop sign
    ManagementMarketing

    16th September 2014

    How consumers react to visual and conceptual complexity in branding over multiple viewings

    This research investigates the effects of visual and conceptual…

  • Pexels
    Film Reel
    ManagementMarketing

    18th August 2014

    The Hollywood remake - when does it make sense to do it again - An empirical investigation

    With the amount of remakes the Hollywood film industry pumps…

  • Rawpixel.com/Shutterstock.com
    A crowd of digitally savvy people
    ManagementMarketing

    12th May 2014

    The Share Economy - how companies are misreading the market

    Research from Cass has found that 'Share Economy' businesses…

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