Cass Knowledge

Find Cass Knowledge articles

Search: "brand" Remove filter

erveridis Vasilis/Shutterstock.com
Management Marketing
24^th January 2020
Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand
This paper reviews a body of research on the use of product scarcity…
Life and Times/Shutterstock.com
Management Leadership, Entrepreneurship and Innovation
22^nd September 2019
Perfect Pitch - how entrepreneurs can influence investors through strategic use of language
Even the most confident entrepreneur may find presenting to investors…
patat/shutterstock.com
Management Leadership, Entrepreneurship and Innovation
9^th January 2019
How the iconic business models of Netflix and Spotify point the way to defeating digital piracy
The phenomenon of digital piracy is effectively 20 years old…
13_Phunkod/Shutterstock.com
Management Marketing
28^th September 2018
Storytelling - how consumers are swept up by the narrative of reviews
Consumers consult online reviews to inform all manner of purchases.…
Tony Baggett/Shutterstock.com
Management Marketing
16^th September 2014
How consumers react to visual and conceptual complexity in branding over multiple viewings
This research investigates the effects of visual and conceptual…
Pexels
Management Marketing
18^th August 2014
The Hollywood remake - when does it make sense to do it again - An empirical investigation
With the amount of remakes the Hollywood film industry pumps…
Rawpixel.com/Shutterstock.com
Management Marketing
12^th May 2014
The Share Economy - how companies are misreading the market
Research from Cass has found that 'Share Economy' businesses…
Morrowind/Shutterstock.com
Management Marketing
20^th January 2014
How childhood advertising exposure can influence long-term attitudes
This research provides an initial investigation into how exposure…
Dabarti CGI/Shutterstock.com
Management Marketing
13^th November 2013
The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands
Category extensions occur when a firm holding the rights to a…

Previous12 Next

Find Cass Knowledge articles

Filter Articles

Search: "brand" Remove filter

Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

Perfect Pitch - how entrepreneurs can influence investors through strategic use of language

How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

Storytelling - how consumers are swept up by the narrative of reviews

How consumers react to visual and conceptual complexity in branding over multiple viewings

The Hollywood remake - when does it make sense to do it again - An empirical investigation

The Share Economy - how companies are misreading the market

How childhood advertising exposure can influence long-term attitudes

The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

Cass Knowledge Registration