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Management Leadership, Entrepreneurship and Innovation
14^th March 2019
How the iconic business models of Netflix and Spotify point the way to defeating digital piracy
The phenomenon of digital piracy is effectively 20 years old…
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Management Marketing
16^th November 2018
Storytelling - how consumers are swept up by the narrative of reviews
Consumers consult online reviews to inform all manner of purchases.…
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Management Marketing
19^th September 2018
Anthropomorphic animal mascots in advertising - how do consumers respond
New research examines how marketers can utilise anthropomorphic…
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Management Marketing
12^th September 2018
Retail Brand Extensions - strategic thinking
Brand extensions are now a commonplace growth strategy for many…
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Management Marketing
11^th September 2018
The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands
Category extensions occur when a firm holding the rights to a…
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Management Marketing
6^th September 2018
The Share Economy - how companies are misreading the market
Research from Cass has found that 'Share Economy' businesses…
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Management Marketing
5^th September 2018
How consumers react to visual and conceptual complexity in branding over multiple viewings
This research investigates the effects of visual and conceptual…
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Management Marketing
5^th September 2018
How childhood advertising exposure can influence long-term attitudes
This research provides an initial investigation into how exposure…
Pexels
Management Marketing
5^th September 2018
The Hollywood remake - when does it make sense to do it again - An empirical investigation
With the amount of remakes the Hollywood film industry pumps…

Find Cass Knowledge articles

Filter Articles

Search: "brand" Remove filter

How the iconic business models of Netflix and Spotify point the way to defeating digital piracy

Storytelling - how consumers are swept up by the narrative of reviews

Anthropomorphic animal mascots in advertising - how do consumers respond

Retail Brand Extensions - strategic thinking

The Importance of Reciprocal Spillover Effects for the Valuation of Bestseller Brands

The Share Economy - how companies are misreading the market

How consumers react to visual and conceptual complexity in branding over multiple viewings

How childhood advertising exposure can influence long-term attitudes

The Hollywood remake - when does it make sense to do it again - An empirical investigation

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