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Cass Knowledge

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  • Oakozhan/Shutterstock.com
    Thumbs up and thumbs down graphic
    ManagementMarketing

    11th December 2018

    Electronic Word of Mouth - Defining the different ways consumers process online reviews

    A new study identifies distinct types of consumer response to…

  • 13_Phunkod/Shutterstock.com
    Consumer leaving a review online
    ManagementMarketing

    28th September 2018

    Storytelling - how consumers are swept up by the narrative of reviews

    Consumers consult online reviews to inform all manner of purchases.…

  • jamesteohart/Shutterstock.com
    A modern smart city
    ManagementOperations and Supply Chain Management

    30th October 2017

    How Smart Cities transform operations models - A new research agenda for Operations Management in the digital economy

    The Smart City, where traditional city services and infrastructures…

  • Montri Nipitvittaya/Shutterstock.com
    Road with connected icons overlaid to show transport links
    ManagementMarketing

    31st March 2017

    Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership

    The 'sharing economy' indicates the increasing importance to…

  • Prathan Chorruangsak/Shutterstock.com
    Airbnb app on phone
    ManagementLeadership, Entrepreneurship and Innovation

    1st December 2015

    How iconic business models emerge – the case of Airbnb

    Think of Airbnb and one instinctively thinks of a particular…

  • Rawpixel.com/Shutterstock.com
    A crowd of digitally savvy people
    ManagementMarketing

    12th May 2014

    The Share Economy - how companies are misreading the market

    Research from Cass has found that 'Share Economy' businesses…

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