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Management Marketing
13^th March 2019
Electronic Word of Mouth - Defining the different ways consumers process online reviews
A new study identifies distinct types of consumer response to…
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Management Marketing
16^th November 2018
Storytelling - how consumers are swept up by the narrative of reviews
Consumers consult online reviews to inform all manner of purchases.…
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Management Marketing
6^th September 2018
The Share Economy - how companies are misreading the market
Research from Cass has found that 'Share Economy' businesses…
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Management Leadership, Entrepreneurship and Innovation
30^th August 2018
How iconic business models emerge – the case of Airbnb
Think of Airbnb and one instinctively thinks of a particular…
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Management Operations and Supply Chain Management
29^th August 2018
How Smart Cities transform operations models - A new research agenda for Operations Management in the digital economy
The Smart City, where traditional city services and infrastructures…
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Management Marketing
29^th August 2018
Liquid Consumption - why the consumer increasingly prefers access to goods and services over ownership
The 'sharing economy' indicates the increasing importance to…