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Cass Knowledge

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  • Prostock-studio/ Shutterstock.com
    Shopper walking through shopping centre
    ManagementMarketing

    22nd December 2020

    Examining the role that attention plays in the purchasing behaviour of consumers

    New research shows that retailers can influence a person's shopping…

  • leungchopan/Shutterstock.com
    Young person using mobile phone
    ManagementMarketing

    11th May 2020

    Maximising public adoption rates of the COVID-19 contact tracing app

    Cass Business School study finds that a contact tracing app designed…

  • Lightspring /Shutterstock.com
    Shopping bag adorned with flags from around the world
    ManagementMarketing

    26th February 2020

    The effect of globalisation on consumers

    The pace of globalisation has increased significantly over the…

  • erveridis Vasilis/Shutterstock.com
    Crowd gathering outside shop hoping to buy limited stock items
    ManagementMarketing

    24th January 2020

    Wanting what we can’t (always) have – how companies are using product scarcity to drive consumer demand

    This paper reviews a body of research on the use of product scarcity…

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