Nettra Pan is a Lecturer (Assistant Professor) in Entrepreneurship at The Business School (formerly Cass). Before joining the Faculty of Management in September 2020, Nettra worked as a Post-doctoral Research Fellow at Northeastern University and the Swiss Federal Institute of Technology in Lausanne (EPFL). Nettra received her doctorate in Management of Technology from EPFL (Switzerland) in 2018.
Nettra's expertise is at the intersection of entrepreneurship, meaningful work and societal change. Her research interests include how firms resolve tensions between commercial and seemingly non-commercial imperatives, tensions she has examined in a number of empirical settings, including technology startups and venture capital-like firms with a social impact mandate. Notably, Nettra's work has illustrated how social venture capital firms evaluate and co-create new venture investment opportunities, the extent to which hybrid venture identities are malleable, as well as how self-perception influences decision-making outcomes.
Nettra's has presented her work at leading research conferences in entrepreneurship, social impact and innovation.
Nettra favors an interactive and experiential approach to teaching and consistently pairs evidence-based startup insights with practical, hands-on exercises and voices from the field. At The Business School (formerly Cass), Nettra has developed three courses. She redesigned Introduction to Entrepreneurship for the BSc Management program, she developed a course on purpose-driven leadership and venturing (called Purpose-driven Entrepreneurship) for the MSc Entrepreneurship program, and is also teaching a summer school Masters course of her design called Leading & Organizing in Disruptive Times.
Nettra also trains founders, scientists, non-profit leaders and executives interested in introducing innovative, revenue-generating products or services. In these sessions, Nettra helps project leaders develop and articulate their vision and metrics for success; a fundamental north star for understanding whom project leaders should serve over time, and how project leaders should engage with new markets. Finally, Nettra also enjoys working with startup investors on how to understand their biases and tweak biased decision-making processes to achieve desired investment outcomes (for founders and investors).
Nettra is an active member of startup communities, a frequent speaker at startup conferences and a member of selection juries of top startup acceleration programs.
You can follow Nettra on Twitter @nettra. For more information, you can also check her personal website: http://nettrapan.net.
- Lecturer, The Business School, Sep 2020 – present
Central Khmer (can read, write, speak and understand spoken), English (can read, write, speak, understand spoken and peer review) and French (can read, write, speak, understand spoken and peer review).
- Venture Capital
- Innovation & Creativity
- Organisational Psychology
- Africa - Eastern
- Africa - Western
- Americas - North
- Asia - Southeast
- Europe - Western
- Pan, N.D., Gruber, M. and Binder, J. (2019). Painting with All the Colors: The Value of Social Identity Theory for Understanding Social Entrepreneurship. Academy of Management Review, 44(1), pp. 213–215. doi:10.5465/amr.2017.0504.