Nettra Pan is a Lecturer (Assistant Professor) in Entrepreneurship at The Business School (formerly Cass). Before joining the Faculty of Management in September 2020, Nettra worked as a Post-doctoral Research Fellow at Northeastern University and the Swiss Federal Institute of Technology in Lausanne (EPFL). Nettra received her doctorate in Management of Technology from EPFL (Switzerland) in 2018.
Nettra's expertise is at the intersection of entrepreneurship and social change. Her research interests include how firms resolve tensions between commercial and seemingly non-commercial imperatives, which she has examined in a number of empirical settings, including technology startups and venture capital-like firms with a social impact mandate. Notably, Nettra's work has illustrated how social venture capital firms evaluate and co-create new venture investment opportunities, the extent to which hybrid venture identities are malleable, as well as how social identity influences decision-making in venture fundraising.
Nettra's has presented her work at leading research conferences in entrepreneurship, social impact and innovation.
Nettra teaches Introduction to Entrepreneurship for the BSc Management program, and is developing an MSc course on Venturing for Social Change at The Business School (formerly Cass). She favors an interactive approach to teaching and consistently pairs evidence-based startup insights with voices from the field and practical, hands-on exercises. Nettra's also teaches executive training sessions for founders, scientists, non-profit leaders and corporate executives interested in introducing innovative, revenue-generating products or services. In these sessions, Nettra helps project leaders develop and articulate their vision and metrics for success, a fundamental north star for understanding whom project leaders should serve over time, and how project leaders should engage with new markets. Finally, Nettra also enjoys working with startup investors on how to understand their biases and tweak biased decision-making processes to achieve desired investment outcomes (for founders and investors).
Nettra is an active member of startup communities, a speaker at startup conferences and a member of selection juries of top startup acceleration programs.
You can follow Nettra on Twitter @nettra. For more information, you can also check her personal website: http://nettrapan.net.
- Lecturer, The Business School, Sep 2020 – present
Central Khmer (can read, write, speak and understand spoken), English (can read, write, speak, understand spoken and peer review) and French (can read, write, speak, understand spoken and peer review).
- Venture Capital
- Innovation & Creativity
- Organisational Psychology
- Africa - Eastern
- Africa - Western
- Americas - North
- Asia - Southeast
- Europe - Western
- Pan, N.D., Gruber, M. and Binder, J. (2019). Painting with All the Colors: The Value of Social Identity Theory for Understanding Social Entrepreneurship. Academy of Management Review, 44(1), pp. 213–215. doi:10.5465/amr.2017.0504.