George Balabanis is a professor of marketing and holds a Ph.D degree from Strathclyde University. His research focuses on the areas of international marketing strategy, cross-cultural consumer behaviour and online relationships. He is a member of a number of marketing institutes as well as various American, European and British Academies in the areas of Management and Marketing. He is a member of the editorial board of British Journal of Management and BuR - Business Research and currently is one of the most popular Phd supervisors as he supervises 5 Phd students. His work has been published in outlets such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Long Range Planning, Journal of Business Research, British Journal of Management, International Business Review, International Marketing Review,Journal of Global Marketing, European Journal of Marketing, etc as well as many prestigious conference proceedings
BSc (Hons and PhD.
French, Greek, Modern (1453-) and Spanish; Castilian.
Over the last 3 years the main focus of my research was on international marketing in the fields of Country of Origin Effects/consumer ethnocentrism and strategy development. The first topic the emphasis was in the development of a new measurement tools for consumer ethnocentrism; a meta-analytical study of consumer ethnocentrism with new explanatory variables; how product/country typicality influences explicit and implicit Country of origin effects and the signalling effects of local brands to a country's image. The second area of research tries to expand and test Mintzberg's work on emerging strategies in international business. It examines the nesting of marketing level strategies into the corporate level strategy and analyses deviations from that profiles (antecedents and consequences). It also develops ideal profiles of the conditions that favor different types of strategies and how deviations from these profiles affect business performance. In addition, there were some projects on blind market engagement and the factors that encourage/inhibit it; the factors that the influence boycotting of MNEs (the focus was on surrogate boycotts where the MNE was used to put pressure on a government about a contentious issue)
- Chair of the City University validation panel for the Ecole Superieure de Commerce Paris known as ESCP Europe MSc in Management course (last validation was in March 2012) since 2010 (member of the validation panel since 2004.ESCP Europe ranked 2nd in Financial Times' global Master in Management league table.
- Member of the City University Validation and Institutional Partnerships (VIP) committee since 2010
- External assessor in the validation of the Brunel Business School Bsc in Business studies and management programs (January 2012)
- Track and co-track conference chair for the European Academy Marketing Conferences in the tracks of International MArketing and Marketing theory respectively (2007, 2009, 2010, 2011)
- External examiner in various promotion and recruitment panels for professorial and Senior appointments in Cardiff Business School ( June 2012), Brunel University (May 2012), Leeds University (2011, 2010, 2009), International Hellenic University of Greece (2009,2011), University of Kent (2008) University of Southampton (2008), Vienna University Austria (2008)
- Acting head of the Marketing Group for 2009-2011 and deputy head before that.
- Member of the Cass Business School Research Committee 2008-2010 and occasionally of the promotion committee (2011)
- External examiner of PhD qualifications in several universities (see separate section).