Professor Feng Li FBAM FAcSS
Chair of Information Management
Contact
- +44 (0)20 7040 0970
- +44 (0)20 7040 0970
- feng.li.1@city.ac.uk
Postal address
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom
About
Overview
Professor Feng Li’s research investigates how Digital Technologies (ICTs) can be used to facilitate strategic innovation and organisational transformation across different sectors and domains. He is particularly interested in emerging strategies, new business models and novel organisational designs in the digital economy. He advises senior business leaders and policy makers on how to manage the transition to new technologies, new business models and new organisational forms.
Feng has been successful in winning substantial external research funding, totalling over £40 million (cica. $60million) as PI or Co-I, from the UK Research Councils (UKRI, RCUK, ESRC, EPSRC, AHRC), Innovate UK, Wellcome Trust, NIHR, Department of Health, the EU and the private sectors. Most projects are in close collaboration with leading scholars from Science, Engineering and Medicine and with senior business leaders from different sectors. These projects expand the focus of his research from using emerging digital technologies for commercial success to using digital innovations to address societal challenges (e.g. sustainable development or social inclusion) through financially sustainable and operationally scalable approaches. His Thought-Leadership research has been sponsored and supported by global tech leaders including Slack, AWS, VMWare, and Imagen.
Feng’s research has been published in leading peer reviewed journals including Journal of Management, Harvard Business Review, Academy of Management Discoveries, British Journal of Management, and International Journal of Operations and Production Management etc. He delivers keynote speeches and serves on expert panels at international conventions, conferences and workshops for senior business leaders, policy makers and scholars. His research has been widely reported in the international media, including Management Today, CEO Today, Wired, Forbes, Computer Weekly, Financial Times, City A.M., Telegraph and many others. He also serves as an expert commentator on TV and Radio, including the BBC, ITV and Sky News.
Feng is currently the Head of Technology and Innovation Management at the Business School. Previously he was the Associated Dean for Research and Enterprise for the Business School and a member of its Executive Board and various university and school committees. Before joining Cass, he was Chair (full professor) of e-Business Development (2001-2011) at Newcastle University Business School for 10 years, where he held various senior leadership responsibilities, including Director for Business Engagement, Associate Dean for Teaching & Learning; Head of Management; and Associate Dean for Business Development. Before that he was Lecturer/Senior Lecturer and Director of Postgraduate Research at Department of Management Science, Strathclyde University Business School in Scotland.
Feng has mentored over 30 Post-Doctoral Research Fellows through his externally funded research projects, all of them have since moved on to tenure faculty positions (including Chairs) in leading Universities, and to the private sectors (consulting, banking and tech start-ups). He currently supervises four PhD researchers, having successfully supervised 10 PhDs to completion.
Professor Li is conferred Fellow at the British Academy of Management (FBAM) and the Academy of Social Sciences (FAcSS) for his contributions to theory, practice and policy. He was a Council Member of BAM, and the Founding Chair for the e-Business & e-Government Special Interest Group. He served as Judge for the National Technology Award; an Expert Member of the Prioritisation Panels (funding allocation) for the Global Challenge Research Fund (GCRF) at both the EPSRC and ESRC; and a Member of the Sift Panel for UKRI's flagship Future Leaders Fellowships (FLF) Programme. He also serves as expert reviewers for UK and international research funding bodies and leading international journals; and as an external panel member for the promotion and appointment of full professors at leading universities.
Qualifications
PhD and BSc (Hons).
Employment
- Chair of e-Business Development, Newcastle University, Jan 2002 – Dec 2011
- Lecturer/Senior Lecturer, University of Strathclyde, Jan 1997 – Dec 2001
Fellowships
- Fellow (FBAM), British Academy of Management
- Fellow (FAcSS), The Academy of Social Sciences
Memberships of committees
- Panel Member, UKRI Sift Panel for Future Leaders Fellowships (FLF) Programme, Apr – May 2019
- Member of Expert Panel for funding allocation, ESRC Prioritisation Panel for Global Challenge Research Fund (GCRF), Mar – May 2018
- Judge, National Technology Awards, May 2017
- Member of Expert Panel for fund allocation, EPSRC Prioritisation Panel for Global Challenge Research Fund (GCRF), Mar – May 2017
Languages
Chinese (Mandarin).
Expertise
Primary topics
- Business Models
- Digital Economy
- E-Business
- Information Management
- Knowledge Management
- Management Information Systems
Additional topics
- Entrepreneurship
- Innovation & Creativity
- International Business
- Management Consulting
- Management Systems & IT
- Operations Management
- Technology Management
Industries
- retailing
- transportation
- media
- information technology
- e-commerce
- health care
- telecommunications
- banking
- computing
- creative industries
- internet
- automotive
- high technology
- financial services
Geographic Areas
- Americas - North
- Asia
- Europe - Western
Research
Digital Business Innovations - How digital technologies facilitate strategic innovation and organisational transformation
For the last three decades, Feng's research has been investigating how digital technologies can be used to facilitate strategic innovation and organisational transformation across different sectors and domains in the context of the digital economy. He advises senior business leaders and policy makers both in the UK and internationally on how to manage the transition to new technologies, new business models and new organisational forms. His research has attracted the support of over £40 Million of external research funding, from the UK Research Councils (EPSRC/ESRC), Innovate UK, The Wellcome Trust, the NHS, the EU, and the private sectors. Some of the research projects are listed below.
Research topics
NEMOG - New Economic Models and Opportunities for Digital Game
£1.2 million research project funded by Research Councils UK (EPSRC/ESRC)
SALT - Sustainable Business Models for Assisted Living Technologies and Services
£2 Million research project funded by InnovateUK/ESRC and 10 Industry Partners
Gamification for health: Tele-Rehabilitation through Computer Games
£2.1 million research project funded by Wellcome Trust and NIHR under HICF (Health Innovation Challenge Fund)
Digital Economy Hub: Social Inclusion through the Digital Economy (SiDE)
£12.6 million research project funded by RCUK under its Digital Economy Programme
'Digital Originals'
£210,000 research project funded by RCUK under the Digital Economy Programme
Banking for the Older Old
£240,000 Research project funded by RCUK (EPSRC, AHRC and ESRC) under the Digital Economy Programme
Innovating in the Exponential Economy: Digital Disruption and Bridging the Innovation-Execution Gap
Applied strategic research and thought leadership report sponsored and funded by global tech firm VMWare. The full Report as well as media pieces are available for download.
SCAMPI: Self-Care Advice, Monitoring, Planning and Intervention
£1m research funding from the Engineering and Physical Sciences Research Council (EPSRC)
GAMBIT - GAMification for Better living in the cities by Influencing Tourist behaviour
£700,000 research grant from Innovate UK. In collaboration with 6 business partners include Bosch etc.
Digital Creativity Hub
£5 million funded by the EPSRC and ESRC, plus co-funding by 80 business partners, under the digital economy research programme
Economics-Inspired Instant Trust Mechanisms for the Service Provision Industry
£250,000 research grant from the EPSRC under the RCUK digital economy programme
Identifying and promoting sustainable business models in creative industries
£75,000 research grant from the ESRC plus co-funding by business partners
The Future of Video
Applied thought leadership research sponsored and funded by Imagen Ltd and FTI Strategy and Consulting Ltd - full report available for downloading
ImportNET - Intelligent modular Platform for intercultural and crossdomain Business Network
€3 million Research project funded by EU Framework Programme - 24 hour collaborative design around the globe and clock
Designing and Implementing an e-Business System with Peacocks Medical Group Ltd
£99,000 applied research funded by Knowledge transfer partnership programme (KTP) to design and develop an e-Business system
Exploring the market potential of Case Management Systems (CMS) as a new category of software in public services
£120000 Applied research funded by Knowledge Transfer Partnership Programme (KTP) with Business & Decisions Ltd
Exploitation of North-East Region Digital Technology Strengths
£120,000 + expenses - joint research and consultancy project with Ovum Consulting (London) and funded by One North East (regional development agency) through Codeworks Ltd
Team to Market (T2M): Creating High Performance Teams in the Digital Age.
Thought-leadership research in association with Slack Technologies, Inc.
Research students
Sukrit Vinayavekhin
Attendance: Oct 2019 – Sep 2023
Thesis title: Digital Innovations
Role: 1st Supervisor
Deniele Romano
Attendance: Sep 2019 – Aug 2023
Thesis title: AI in Finance
Role: 1st Supervisor
John Jacob
Attendance: Sep 2017 – present
Thesis title: The Impact of Emerging Digital Technologies on Health Systems Performance in Canada
Role: 1st Supervisor
Valdery Moura Junior
Attendance: Sep 2016 – present
Thesis title: Using big data analytics to improve hospital’s efficiency and outcomes in the USA
Role: 1st Supervisor
Alawiyah Abd Wahab
Attendance: Dec 2014
Thesis title: Designing an Information Infrastructure to Support Research Degree Programmes: Identifying Information and Technology Needs
Role: 1st Supervisor
Maggie Zeng
Attendance: Sep 2005 – Jun 2010, full-time
Thesis title: The evolving supply chains between chinese suppliers and western buyers
Role: 1st Supervisor
Michael Conyette
Attendance: Sep 2004 – Oct 2010, part-time
Thesis title: Online Travel Planning Decision Processes
Role: 2nd Supervisor
Joanna Berry
Attendance: Sep 2003 – May 2011, full-time
Thesis title: E-Music Value Networks and Emerging Business Models
Role: 1st Supervisor
Savvas Papagiannidis
Attendance: Sep 2003 – Aug 2008, part-time
Thesis title: Digital Technologies and e-Entrepreneurship
Role: 1st Supervisor
Irene Sellars
Attendance: Sep 2001 – Aug 2005
Thesis title: Emerging e-Business Models in Banks and Supermarkets
Role: 1st Supervisor
Rahim Ghasemiyah
Attendance: Sep 2000 – Oct 2004, full-time
Thesis title: Organisational Transformation through Information Systems
Role: 1st Supervisor
Shahizan Hassan
Attendance: Sep 1999 – Feb 2003, full-time
Thesis title: A New Framework for Web Usability Measurement
Role: 1st Supervisor
Alexis Barlow
Attendance: Sep 1998 – Aug 2003, part-time
Thesis title: E-Supply Chain Innovations
Role: 1st Supervisor
Publications
- Li, F. (2020). Leading digital transformation: three emerging approaches for managing the transition. International Journal of Operations & Production Management, 40(6), pp. 809–817. doi:10.1108/ijopm-04-2020-0202.
- Shi, X., Li, F. and Chumnumpan, P. (2020). Platform Development: Emerging Insights from a Nascent Industry. Journal of Management. doi:10.1177/0149206320929428.
- Li, F. (2020). The Digital Transformation of Business Models in the Creative Industries: A Holistic Framework and Emerging Trends [*This paper is one of the most downloaded in Technovation]. Technovation, 2020(92-93), pp. 102012–102012. doi:10.1016/j.technovation.2017.12.004.
- Shi, X., Li, F. and Chumnumpan, P. (2020). The use of product scarcity in marketing. European Journal of Marketing, 54(2), pp. 380–418. doi:10.1108/ejm-04-2018-0285.
- Li, F. (2019). WHY HAVE ALL WESTERN INTERNET FIRMS (WIFs) FAILED IN CHINA? A PHENOMENON-BASED STUDY [*This paper is one of the Top 25 most downloaded papers in all AoM journals in 2019]. Academy of Management Discoveries, 5(1), pp. 13–37. doi:10.5465/amd.2017.0102.
- Li, F. (2018). Why Western Digital Firms Have Failed in China. Harvard Business Review.
- Festus, O. and Li, F. (2018). Commercialisation of eHealth Innovations in the Market of UK Healthcare Sector: A Framework for Sustainable Business Model. Psychology and Marketing, 35(2), pp. 120–137. doi:10.1002/mar.21074.
- Cabras, I., Goumagias, N.D., Fernandes, K., Cowling, P., Li, F., Kudenko, D. … Nucciarelli, A. (2017). Exploring survival rates of companies in the UK video-games industry: An empirical study. Technological Forecasting and Social Change, 117, pp. 305–314. doi:10.1016/j.techfore.2016.10.073.
- Nucciarelli, A., Li, F., Fernandes, K., Goumagias, N., Cabras, I., Devlin, S. … Kudenko, D. (2017). From value chains to technological platforms: The effects of crowdfunding in the digital game industry. Journal of Business Research. doi:10.1016/j.jbusres.2016.12.030.
- Roden, S., Nucciarelli, A., Li, F. and Graham, G. (2017). Big data and the transformation of operations models: A framework and a new research agenda. Production Planning and Control, 28(11-12), pp. 929–944. doi:10.1080/09537287.2017.1336792.
- Shi, X., Li, F. and Bigdeli, A.Z. (2016). An examination of NPD models in the context of business models. Journal of Business Research, 69(7), pp. 2541–2550. doi:10.1016/j.jbusres.2015.10.087.
- Ziaee Bigdeli, A., Li, F. and Shi, X. (2016). Sustainability and scalability of university spinouts: A business model perspective. R and D Management, 46(3), pp. 504–518. doi:10.1111/radm.12167.
- Li, F., Nucciarelli, A., Roden, S. and Graham, G. (2016). How smart cities transform operations models: A new research agenda for operations management in the digital economy. Production Planning and Control, 27(6), pp. 514–528. doi:10.1080/09537287.2016.1147096.
- Li, F., Pienkowski, D., van Moorsel, A. and Smith, C. (2012). A Holistic Framework for Trust in Online Transactions. International Journal of Management Reviews, 14(1), pp. 85–103. doi:10.1111/j.1468-2370.2011.00311.x.
- Li, F., Papagiannidis, S. and Bourlakis, M. (2010). Living in ‘Multiple Spaces’: Extending Our Socioeconomic Environment through Virtual Worlds. Environment and Planning D: Society and Space, 28(3), pp. 425–446. doi:10.1068/d14708.
- Papagiannidis, S., Li, F., Etzkowitz, H. and Clouser, M. (2009). Entrepreneurial networks: A Triple Helix approach for brokering human and social capital. Journal of International Entrepreneurship, 7(3), pp. 215–235. doi:10.1007/s10843-009-0038-x.
- Li, F. and Whalley, J. (2002). Deconstruction of the telecommunications industry: from value chains to value networks. Telecommunications Policy, 26(9-10), pp. 451–472. doi:10.1016/s0308-5961(02)00056-3.
- Li, F. (2001). The Internet and the Deconstruction of the Integrated Banking Model. British Journal of Management, 12(4), pp. 307–322. doi:10.1111/1467-8551.00212.
- Li, F. (1997). From compromise to harmony: Organisational re-design through information and communication technologies. International Journal of Information Management, 17(6), pp. 451–464. doi:10.1016/s0268-4012(97)00027-3.
Books (4)
- Li, F. (2007). Social Implications and Challenges of E-Business. Hershey (U.S.A): Prentice Hall/FT Publications.. ISBN 978-1-59904-105-6.
- Li, F. (2007). What is E-Business? How the Internet Transforms Organisations. Oxford: Wiley-Blackwell. ISBN 978-1-4051-2557-4.
- Li, F. and Li, J. (1999). Foreign Investment in China. Palgrave Macmillan UK. ISBN 978-0-333-66241-0.
- Li, F. (1995). The Geography of Business Information: Corporate Networks and the Spatial and Functional Corporate Restructuring. Chichester: John Wiley & Son. ISBN 978-0-471-94939-8.
Chapters (19)
- Hassan, S., Shiratuddin, N., Hashim, N.L. and Li, F. (2017). Evaluating social media: Towards a practical model for measuring social media influence. Media Influence: Breakthroughs in Research and Practice (pp. 293–309). ISBN 978-1-5225-3929-2.
- Li, F. (2010). Business Plans for Electronic Commerce Projects. In Hossein Bidgoli, (Ed.), The Handbook of Technology Management (pp. 407–414). Hoboken, New Jersey: John Wiley and Son. ISBN 978-0-470-24948-2.
- Barlow, A. and Li, F. (2010). Disruptive Technologies and Applications. In Grant, K., Hackney, R. and Edgar, D. (Eds.), Strategic Information Systems Management: Priorities, Procedures & Policy (pp. 77–102). Andover: Cengage Learning.
- Hassan, S. and Li, F. (2007). Benchmarking the Usability and Content Usefulness of Web Sites: Developing a Structured Evaluation Framework. In Li, F. (Ed.), Social Implications and Challenges of e-Business (pp. 94–114). Hershey (USA)
- Papagiannidis, S. and Li, F. (2006). Mixed-mode surveys with Netservey. In Reynolds, R.A., Woods, R. and Baker, J.D. (Eds.), Handbook of Research on Electronic Surveys and Measurements (pp. 224–231). Hershey (U.S.A).: Idea Group Reference.
- Karjaluoto, H., Leppaniemi, M., Sall, J., Sinisalo, J. and Li, F. (2006). The mobile network as a new medium for marketing communications: A case study from Finland. In Bhuvan Unhelkar, (Ed.), Handbook of Research in Mobile Business: Technical, Methodological and Social Perspectives (pp. 334–342). Hershey (U.S.A.): IDEA group publishing.
- Papagiannidis, S., Li, F. and Carr, J. (2006). M-Commerce in the UK: Current Developments and Future Prospects. M-Commerce: Global Experiences and Perspectives Global Experiences and Perspectives (pp. 220–239). IGI Global. ISBN 978-1-59140-317-3.
- Kimble, C. and Li, F. (2005). Effective Virtual Work through Communities of Practice. In Subhasish Dasgupta, (Ed.), The Encyclopedia of Virtual Communities and Technologies (pp. 156–160). Hershey (U.S.A.): Idea Group.
- Papagiannidis, S. and Li, F. (2005). Potential Implications of IPv6 for Regional Development. In Marshall, S., Taylor, W. and Xinghuo, Y. (Eds.), Encyclopedia of developing regional communities with information and communication technology (pp. 564–568). Hershey (U.S.A.): Idea Group.
- Li, F. (2004). E-Government Scottish Style: Recent Developments and Some Emerging Issues. In Mehdi Khosrow Pour, (Ed.), The Social and Cognitive Impacts of e-Commerce on Modern Organizations (pp. 227–252).
- Li, F. and Williams, H. (2001). New Collaboration between Firms: The Role of Inter-Organisational Systems. In Bunt, B. and Barnes, S. (Eds.), E-Commerce and V-Business London: Butterworth-Heinemann.
- Barlow, A. and Li, F. (2000). Barriers to Virtual Teams. In Beyon-Davis, , Paul, and Lloyds-Williams, M. (Eds.), Information Systems Research: Bridging the Millennium Gap London: McGraw-Hill.
- Li, F. (2000). New Progress in Geography and the Implications for Organisations. In Bakis, H. (Ed.), Built Space, New Technologies and Networks Montpellier: NetCom Review.
- Li, F. and Williams, H. (1999). Organisational Innovations through Information Systems: Lessons from Geography. In Brooks, L. and Kimble, C. (Eds.), Information Systems: The Next Generation.
UK Academy for Information Systems 4th Annual Conference, University of York London: McGraw-Hill. - Li, F. (1997). Team Telework and the New Geographical Flexibility for Information Workers. In Igbaria, M. and Tan, M. (Eds.), The Virtual Workplace (pp. 301–318). Virginia: Idea Group Publishing.
- Li, F. and Williams, H. (1997). Inter-firm Collaboration through Inter-Firm Computer Networks. Key Issues in Information Systems London
- Li, F. (1996). Team-Telework as an Organisational Innovation: A Theoretical Perspective. In Jackson, , P, and Wielen, J.V.D. (Eds.), New international perspectives on telework: from telecommuting to the virtual organisation Tilburg: Tilburg University Press,.
- Li, F. and Gillespie, A. (1994). Team Telework: An Emergent Form of Work Organization. In Baskerville, R., Smithson, S., Ngwenyama, O.K. and DeGross, J.I. (Eds.), Transforming Organizations with Information Technology, Proceedings of the IFIP WG8.2 Working Conference on Innformation Technology and New Emergent Forms of Organizations, Ann Arbor, Michigan, USA, 11-13 August 1994 (pp. 397–418). North-Holland. ISBN 0-444-81945-2.
- Gillespie, A. and Li, F. (1994). Telematics, Work Organisation and the Workplace. In Robin Mansell, (Ed.), Management of Information and Communications Technology Emerging patterns of control London: ASLIB. ISBN 978-0-85142-312-8.
Conference papers and proceedings (7)
- Li, F. (2020). Sustainable Competitive Advantages via Temporary Advantages in the Digital Economy: Insights from the Competition between American and Chinese Digital Firms in China (This paper was awarded "Best Full Paper Prize" in eBusiness and eGovernment at BAM2020). British Academy of Management Annual Conference (BAM2020) 6-8 September, Virtual (Manchester).
- Li, F. (2020). The Competition Between Chinese and American Digital Firms in China: A Dynamic Equilibrium Model. The Academy of Management Annual Conference (AOM2020) 6-12 August, Virtual (Vancouver).
- Li, F. (2015). Digital technologies and the changing business models in creative industries.
- Goumagias, N., Cabras, I., Fernandes, K.J., Li, F., Nucciarelli, A., Cowling, P. … Kudenko, D. (2014). A phylogenetic classification of the video-game industry’s business model ecosystem.
- Devlin, S., Cowling, P.I., Kudenko, D., Goumagias, N., Nucciareli, A., Cabras, I. … Li, F. (2014). Game intelligence.
- Oderanti, F.O., De Wilde, P. and Li, F. (2012). Uncertainty in business decisions and fuzzy games approach.
- Giannoutakis, K.N. and Li, F. (2011). Developing Sustainable e-Business Models for Intelligent Transportation Systems (ITS). The 11th IFIP International Conference on e-Business, e-Service, e-Society (I3E) Kaunas, Lithuania.
Journal articles (43)
- Li, F. and Avery, C. (2021). TEAM TO MARKET : AN EMERGING APPROACH FOR CREATING DREAM TEAMS FOR THE POST-PANDEMIC WORLD. Journal of Financial Transformation, 52(1), pp. 56–67.
- Li, F. (2020). Digital Transformation of Business Models in the Creative Industries. Arts Management Quarterly, 134(3), pp. 6–14.
- Hodge, V.J., Sephton, N., Devlin, S., Cowling, P.I., Goumagias, N., Shao, J. … Li, F. (2019). How the business model of customizable card games influences player engagement. IEEE Transactions on Games, 11(4), pp. 374–385. doi:10.1109/TG.2018.2803843.
- Iskoujina, Z., Ciesielska, M., Roberts, J. and Li, F. (2017). Grasping the business value of online communities. Journal of Organizational Change Management, 30(3), pp. 396–416. doi:10.1108/JOCM-02-2016-0023.
- Oderanti, F.O. and Li, F. (2016). A holistic review and framework for sustainable business models for assisted living technologies and services. International Journal of Healthcare Technology and Management, 15(4), pp. 273–307. doi:10.1504/IJHTM.2016.084128.
- Hassan, S., Rashid, R. and Li, F. (2015). Utilising modified UTAUT to understand students' online shopping behaviour: A case of e-retail co-operative website in Malaysia. Journal of Electronic Commerce in Organizations, 13(4), pp. 74–90. doi:10.4018/JECO.2015100104.
- Li, F. (2015). Global Information Society: Technology, Knowledge, and Mobility By Mark I. Wilson, Aharon Kellerman, and Kenneth E. Corey Lanham, MD: Rowan & Littlefield, 2013. Economic Geography, 91(2), pp. 229–231. doi:10.1111/ecge.12080.
- Hassan, S., Shiratuddin, N., Hashim, N.L. and Li, F. (2014). Evaluating Social Media: Towards a Practical Model for Measuring Social Media Influence. International Journal of Interactive Communication Systems and Technologies, 4(2), pp. 33–49. doi:10.4018/ijicst.2014070103.
- Alshamaila, Y., Papagiannidis, S. and Li, F. (2013). Cloud computing adoption by SMEs in the north east of England: A multi-perspective framework. Journal of Enterprise Information Management, 26(3), pp. 250–275. doi:10.1108/17410391311325225.
- Giannoutakis, K.N. and Li, F. (2012). Making a Business Case for Intelligent Transport Systems: A Holistic Business Model Framework. Transport Reviews, 32(6), pp. 781–804. doi:10.1080/01441647.2012.740096.
- Oderanti, F.O., Li, F. and De Wilde, P. (2012). Application of strategic fuzzy games to wage increase negotiation and decision problems. Expert Systems with Applications, 39(12), pp. 11103–11114. doi:10.1016/j.eswa.2012.03.060.
- Bourlakis, M., Papagiannidis, S. and Li, F. (2009). Retail spatial evolution: paving the way from traditional to metaverse retailing. Electronic Commerce Research, 9(1-2), pp. 135–148. doi:10.1007/s10660-009-9030-8.
- Papagiannidis, S., Bourlakis, M. and Li, F. (2008). Making real money in virtual worlds: MMORPGs and emerging business opportunities, challenges and ethical implications in metaverses. Technological Forecasting and Social Change, 75(5), pp. 610–622. doi:10.1016/j.techfore.2007.04.007.
- Martin, K., Papagiannidis, S., Li, F., Bourlakis, M., Cook, S. and Hansell, A. (2008). Early challenges of implementing an e-commerce system in a medical supply company: A case experience from a knowledge transfer partnership (KTP). International Journal of Information Management, 28(1), pp. 68–75. doi:10.1016/j.ijinfomgt.2007.11.006.
- Papagiannidis, S., Bourlakis, M.A. and Li, F. (2008). Fulfilling the e-supply chain of digital print. International Journal of Information Technology and Management, 7(1), pp. 98–112. doi:10.1504/IJITM.2008.015891.
- Woerdl, M., Papagiannidis, S., Bourlakis, M.A. and Li, F. (2008). Internet-induced marketing techniques: Critical factors in viral marketing campaigns. International Journal of Business Science & Applied Management, 3(1), pp. 33–45.
- Barlow, A., Duncan, P., Li, F. and Papagiannidis, S. (2007). New frontiers in e-Business and e-Government: Emerging opportunities and challenges. International Journal of Business Science and Applied Management, 2(1), pp. 3–8.
- Li, F. (2007). What is e-business and does it still matter? International Journal of Information Technology and Management, 6(2/3/4), pp. 125–125. doi:10.1504/ijitm.2007.013996.
- Barlow, A. and Li, F. (2007). E-supply chains: understanding current and future opportunities and barriers. International Journal of Information Technology and Management, 6(2/3/4), pp. 286–286. doi:10.1504/ijitm.2007.014005.
- Williams, H., Li, F. and Whalley, J. (2006). Interoperability and Electronic Commerce: A New Policy Framework for Evaluating Strategic Options. Journal of Computer-Mediated Communication, 5(3), pp. 0–0. doi:10.1111/j.1083-6101.2000.tb00348.x.
- Papagiannidis, S., Berry, J. and Li, F. (2006). Well beyond streaming video: IPv6 and the next generation television. Technological Forecasting and Social Change, 73(5), pp. 510–523. doi:10.1016/j.techfore.2005.06.003.
- Papagiannidis, S. and Li, F. (2005). Skills brokerage: A new model for business start-ups in the networked economy. European Management Journal, 23(4), pp. 471–482. doi:10.1016/j.emj.2005.06.002.
- Barlow, A. and Li, F. (2005). Online value network linkages: integration, information sharing and flexibility. Electronic Commerce Research and Applications, 4(2), pp. 100–112. doi:10.1016/j.elerap.2004.10.002.
- Papagiannidis, S. and Li, F. (2005). Management and delivery of digital print via the web: A case study of Gaia Fulfilment. International Journal of Cases of Electronic Commerce, 1(1), pp. 1–18.
- Yousept, I. and Li, F. (2005). Building an Online Grocery Business: The Case of ASDA.com. International Journal of Cases of Electronic Commerce, 1(2), pp. 57–78.
- Shahizan, H. and Li, F. (2005). Evaluating The Usability And Content Usefulness Of Web Sites: A Benchmarking Approach. Journal of E-Commerce in Organisations (JECO), 3(2), pp. 46–67. doi:10.4018/jeco.2005040104.
- Ghasemiyeh, R. and Li, F. (2004). A Contingency Framework of the Relationship Between the Use of it and Organizational Design Variables (Fit as Gestalts Perspective). International Journal Information System and Technology, 2(1), pp. 41–62.
- Hassan, S. and Li, F. (2003). IGV approach towards identifying factors affecting web usability. Journal of Information & Communication Technology, 2(2), pp. 25–40.
- Li, F. (2003). Implementing E-Government in Scotland: Current Situation and Emerging Issues. Journal of Electronic Commerce in Organisations, 1(2), pp. 44–65. doi:10.4018/jeco.2003040104.
- Hassan, S. and Li, F. (2003). A model for assessing content strategies of political web sites. Jurnal Analisis (International Journal of Management Studies - IJMS), 10(2), pp. 85–96.
- Li, F. (2002). Internet Banking in the UK: From New Distribution Channel to New Business Models. Journal of Financial Transformation, 6, pp. 53–65.
- Li, F. (2002). Internet banking: from new distribution channel to new business models. International Journal of Business Performance Management, 4(2/3/4), pp. 136–136. doi:10.1504/ijbpm.2002.000112.
- Milroy, M. and Li, F. (2001). Internet billing: the experience from four UK utility companies. International Journal of Information Management, 21(2), pp. 101–121. doi:10.1016/s0268-4012(01)00003-2.
- Li, F., Whalley, J. and Williams, H. (2001). Between physical and electronic spaces: the implications for organisations in the networked economy. Environment and Planning A, 33(4), pp. 699–716.
- Thomson, R., Huntley, J., Belton, V., Li, F. and Friel, J. (2000). Decision Making at the Firm Level: The of a Criminal Legal Aid Case Management System. International Review of Law, Computers & Technology, 14(2), pp. 221–233. doi:10.1080/13600860050033023.
- Li, F. and Williams, H. (2000). Living in Two Spaces. Organisations in the Information Economy. Information Systems Review, 1(1), pp. 23–42.
- Li, F. (2000). New Progress in Geography and the Implications for Organisations. NETCOM - Networks and Communications Studies, 14(3-4), pp. 359–377.
- Thomson, R., Huntley, J., Belton, V., Li, F. and Friel, J. (2000). The Legal Data Refinery. International Journal of Law and Information Technology, 8(1), pp. 87–97.
- Li, F. and Williams, H. (1999). Interfirm collaboration through interfirm networks. Information Systems Journal, 9(2), pp. 103–115. doi:10.1046/j.1365-2575.1999.00053.x.
- Li, F., Williams, H. and Bogle, M. (1999). The ‘Millennium Bug’: its origin, potential impact and possible solutions. International Journal of Information Management, 19(1), pp. 3–15. doi:10.1016/s0268-4012(98)00043-7.
- Li, F. (1995). Corporate networks and the spatial and functional reorganizations of large firms. Environment and Planning A, 27(10), pp. 1627–1645.
- Li, F. (1995). Structural Innovations through Information Systems in Some European Companies. Organisational Management, 13(1), pp. 52–58.
- Li, F. (1995). Structural Innovations through Information Systems: Some Emerging Tendencies in Europe. Journal of Management Systems, 6(4), pp. 13–28.
Reports (3)
- Li, F. (2020). Team to Market (T2M): Creating High Performance Teams in the Digital Age. Slack Technologies, Inc.
- Li, F. (2018). INNOVATING IN THE EXPONENTIAL ECONOMY
Digital Disruption and Bridging the New Innovation-Execution Gap. VMWare, Inc. - Li, F. (2016). The Future of Video. Cambridge, UK: Imagen Ltd.
Other
- Li, F. (2012). E-Business: Critical Perspectives on Business and Management (4 Volumes).
Professional activities
Consultancy (3)
- Slack (Private Sector) (Jun 2019 – Jan 2020)
Team to Market: Creating High Performance Teams in the Digital Age
Applied thought leadership research in association with workplace collaboration tech leader Slack. The full report is available from Slack@Marlinpr.com - VMWare, Inc (Private Sector) (Feb – Nov 2018)
"Innovating in the Exponential Economy: Digital Disruption and Bridging the Innovation-Execution Gap"
Applied thought leadership research sponsored by global tech firm VMWare. The full Report as well as media pieces are available for download. - Imagen Ltd & FTI Strategy and Consulting Ltd (Private Sector) (Nov 2015 – Apr 2016)
'The Future of Video'
Applied thought leadership research and report sponsored by Imagen Ltd and FTI Strategy and Consulting Ltd
Keynote lectures/speeches (5)
- Digital Transformation: Bridging the innovation-execution gap. The Hilton, Newcastle Upon Tyne, UK (2020). Keynote speech at The International Conference on Electronic Business (ICEB2019), December 8-12, 2019
- 'Bridging the Innovation-Execution Gap in the Digital Economy'. The Corinthia Hotel, Whitehall Place, London (2019). Keynote speech at The CXO Exchange, 6 June 2019
- Bridging the Innovation-execution Gap. Hotel Café Royal, 68 Regent Street, London (2019). Keynote speech at CWO Dinner sponsored by AWS & VMWare
- The Future of Digital Transformation: How to Manage the Transition to New Technologies, New Business Models and New Organisational Designs. Barcelona (2018). Invited Keynote Speech at VMWorld 2018: CIO Forum
- Bridging the Innovation-Execution Gap in the Exponential Economy. Munich (2018). Keynote at VMWare Business Forum on Bridging the Innovation-Execution Gap
Media appearances (109)
- Les Ambitions Folles de Zoom Dans le Monde Post-Covid. (2020) La Tribune (France) (newspaper).
- To create dream teams, allow ‘a thousand flowers to bloom’. (2020) LSE Business Review.
- To create dream teams, allow ‘a thousand flowers to bloom’. (2020) Quris (magazine).
- HOW BUSINESSES CAN THRIVE IN A RAPIDLY CHANGING WORLD: 3 STRATEGIES. (2020) INVERSE (magazine).
- Zoom took over the world. This is what will happen next. (2020) Wired Magazine (magazine).
- Winning the digital transformation race: Three emerging approaches for leading transition. (2020) Express Computer (magazine).
- Research defines three new pathways for organisations to manage digital transformation. (2020) Haptic (website).
- Winning the digital transformation race: Three emerging approaches for leading transition. (2020) Science Daily (newspaper).
- 赢得数字转型竞赛:领导转型的三个新途径. (2020) LOTGAIN (website).
- Winning the digital transformation race: Three emerging approaches for leading transition. (2020) PHYS.ORG (website).
- Winning the digital transformation race: Three emerging approaches for leading transition. (2020) News Break (website).
- Winning the digital transformation race: Three emerging approaches for leading transition. (2020) eScience News (website).
- Winning the digital transformation race: Three emerging approaches for leading transition. (2020) VikNews (website).
- Digital disruption: how will Covid-19 affect the future of work? (2020) Board Agenda (magazine).
- Are you ready to face the disruptors? Bridging the innovation-execution gap. (2020) E2E (website).
- Research: Communication tech key to business success. (2020) IT Brief Australia (magazine).
- Communication tech key to business success. (2020) Channel Life (Australia) (magazine).
- Creating Dream Teams with Slack (including podcast). (2020) UC Today (magazine).
- Team to Market: Creating High Performance Teams in the Digital Age. (2020) British Academy of Management (BAM) (website).
- CASS BUSINESS SCHOOL LAUNCHES NEW RESEARCH, FINDING THAT ‘TEAM TO MARKET’ IS THE NEW BATTLEGROUND FOR COMPETITIVE ADVANTAGE. (2020) The HR Director (magazine).
- Slack : La Cass Business School dévoile les résultats d’une nouvelle recherche. (2020) Industrie Mag (magazine).
- Structure of teams could be source of competitive advantage. (2020) Workplace Insight (magazine).
- Une nouvelle recherche établit le concept de « Team to Market » comme le nouveau champ de bataille de l’avantage concurrentiel. (2020) StorizBorn - Storytelling et Veille médiatique au jour le jour (magazine).
- Team to Market: The new battleground for competitive advantage. (2020) Slack Blog (website).
- Digital transformation: moving with the times. (2019) The Telegraph (newspaper).
- REINVENTING THE IT INFRASTRUCTURE. (2019) Financial Times (newspaper).
- Agile failure can lead to success. (2019) The Times (newspaper).
- McDonald's big AI splurge is all about drive-through domination. (2019) Wired Magazine (magazine).
- Impact investing: can funds achieve both social impact and returns at scale? (2019) LSE Business Review (magazine).
- Innovating in the Exponential Economy - Bridging the Innovation-Execution Gap. (2019) VMWare Blogs.
- The West's Great Marketing Opportunity in China. (2019) Marketing News (June/July 2019) (magazine).
- Uber's London data grab hints at a future subscription service. (2019) Wired (magazine).
- Despite their perceived competitive advantages, all Western digital firms have failed in China. (2019) LSE Business Review.
- McDonald’s punta sull’AI rilevando Dynamic Yield. (2019) Bitmat (website).
- McDonald‘s setzt bei Drive-ins auf maschinelles Lernen. (2019) eCommerce Magazin (magazine).
- THE FUTURE OF WORK IN A WORLD WITH ROBOTS. (2019) eLearning World (magazine).
- Five reasons why the cloud can help CIOs close the ‘innovation-execution’ gap. (2019) TechRadar (magazine).
- Here’s Why U.S. Ad-Tech Leaders Are Often Unsuccessful in China. (2019) ADWEEK (magazine).
- Businesses struggling to execute, not innovate. (2019) IT Nation.
- AI and robotics: don’t think of asking for faster horses. (2018) The Manufacturer (magazine).
- Von der Innovation zur Exekution: Wie Unternehmen diesen Brückenschlag schneller umsetzen können. (2018) Computerwelt.
- Digital transformation: Closing the gap between innovation and execution. (2018) Medium (magazine).
- New Year’s Resolution: be proactive with cybersecurity. (2018) Cybersecurity News (magazine).
- WHAT WILL THE FUTURE OF THE OFFICE LOOK LIKE? (2018) PA Life.
- Cyber security efforts turn proactive after sophisticated attacks. (2018) Financial Times (newspaper).
- The demise of the 9-5: What will the future of the office look like? (2018) The HR Director Magazine.
- The demise of the 9-5: What will the future of the office look like? (2018) Open Access Government.
- Failure to innovate puts companies at risk. (2018) IT-Online (IT Industry News).
- Firmy dokáží generovat nové nápady, ale nedokáží je uvádět do praxe. (2018) Computer World (magazine).
- Firmy dokáží generovat nové nápady, ale nedokáží je uvádět do praxe. (2018) System Online.
- Bedrijven worstelen met executiekracht, niet met innovatie. (2018) EMERCE (magazine).
- Onvermogen goede ideeën werkelijkheid te maken maakt organisaties kwetsbaar. (2018) Dutch IT-Channel (website).
- 一年过去,Uber离上市还远吗?. (2018) 中文业界资讯站 (CNBeta) (website).
- 一年过去,优步离上市还远吗?. (2018) IT之家 (IT Home).
- One year on, Uber's new boss is slowly reviving its toxic image. (2018) Wired (magazine).
- Warum sind westliche Internetfirmen in China gescheitert? – Seite 2: Die Todsünden Zentralismus und Ignoranz. (2018) Cloud Computing Insider (magazine).
- 外媒:西方数字企业为何在华折戟. (2018) 新浪财经头条 (Sina).
- 西方数字企业为何在华折戟. (2018) 环球时报 (newspaper).
- Warum sind westliche Internetfirmen in China gescheitert? – Teil 1 China – Das Land der begrenzten Möglichkeiten. (2018) Cloud Computing Insider (magazine).
- Thirteen Reasons Why Western Internet Companies Fail in China. (2018) Academy of Management Insights (magazine).
- Execution, not innovation is holding organisations back. (2018) TECH Release (website).
- In Business Innovation, Timing Is Of The Essence. (2018) CEO Today (magazine).
- VMware, le difficoltà dietro l’innovazione. (2018) Inno3 - Innovozione, Informazione, Incontro (magazine).
- Bringing Innovation into Corporate Culture. (2018) Accelerating IT Success - Daily News & Learning for IT Professionals (website).
- Aziende EMEA senza una visione strategica. (2018) Bit MAT (website).
- Le aziende si sforzano di eseguire, non di innovare. (2018) VMware News (website).
- Why attending VMware Evolve 2018 can power your business transformation. (2018) VMWare Blog (website).
- Disruption numérique : comment créer une culture de l'innovation dans votre organisation. (2018) ZDNet France (website).
- Der Status quo der Innovationsfähigkeit deutscher Unternehmen. (2018) Cloud Computing Insider (magazine).
- Digital disruption: How to create a culture of innovation in your organisation. (2018) ZDNet (magazine).
- VMware Cloud on AWS Europe jetzt auch in Frankfurt verfügbar. (2018) Storage Consortium (website).
- Expert comment on TSB digital banking service disruption and Banking IT failures in general. (2018) ITV News at 10 (television).
- Bart van Eldert belicht ontwikkelingen op de werkvloer. (2018) A D Economie (magazine).
- Why good ideas alone won't make you innovative - Eureka moments are overrated. (2018) Management Today (magazine).
- Successful Businesses Invest Tax Break Dollars into Meaningful Technology. (2018) Weil & Jones (website).
- デジタル変革を阻む壁--イノベーションと実行のギャップをどう縮めるか. (2018) ZDNet Japan (magazine).
- Businesses must bridge the growing gap between innovation and execution if they want to thrive. (2018) City A M (newspaper).
- 为什么所有西方数字公司都在中国失败?. (2018) 今日头条 - Toutiao (website).
- Why have all Western-owned digital firms failed in China? (2018) Science X™ - Physorg,com.
- Why have all Western-owned digital firms failed in China? (2018) Phys.org (website).
- Why have all Western-owned digital firms failed in China? (2018) EurekAlert! The Global Source for Science News (website).
- Digital transformation: Closing the gap between innovation and execution. (2018) ZDNet (magazine).
- How to rightsize your digital strategy. (2018) Computer Weekly (magazine).
- How business leaders believe innovation can be executed in organisations. (2018) Compelo (magazine).
- Businesses struggling to execute, not innovate. (2018) Digitisation World (magazine).
- Bridging the Gap Between Innovation and Execution. (2018) Financial Times (newspaper).
- Instagram is expanding its shopping service to the UK. (2018) Wired (magazine).
- Uber(isation) – Innovation befürworten oder blockieren? (2018) Kulturexpress.Info.
- JD to quell Amazon challenge in Europe with diversified services. (2018) Z-Park - 中关村 (website).
- Amazon no easy nut for JD to crack. (2018) China Daily (newspaper).
- Outdated regulations halt Uber in its tracks, but innovation must prevail. (2017) The Conversation (website).
- Outdated regulations halt Uber in its tracks, but innovation must prevail. (2017) Yahoo News (website).
- What’s wrong with Uber? Talking the future of the famous ride-sharing company banned in London. (2017) The Business Courier (newspaper).
- Interview on BBC Talking Business with Arron Heslehurst. (2017) Uber's business model and its social responsibilities (television).
- UK cloud companies need a China connection. (2017) Racounter (magazine).
- Comment: Outdated regulations halt Uber in its tracks, but innovation must prevail. (2017) Essential Retail (magazine).
- Interactive video for sales just got a big boost from Apple. (2016) Biznology (website).
- The future of tech marketing video is closer than you think. (2016) Technology Business Videos.
- Studie: Video ist das Kommunikationsmedium der Zukunft. (2016) Elektro Wirtschaft (magazine).
- Il futuro del video in azienda. (2016) MyMarketing.Net (Italian).
- Will Video Kill The CEO? (2016) Forbes (magazine).
- The future of video. (2016) Canefantasma (website).
- Das Video: Die Kommunikation der Zukunft. (2015) Working@Office (website).
- Making computer games change the world. (2014) The Yorkshire Post (newspaper).
- Pension woes abound, but our tech future is just as pressing. (2014) The Conversation (magazine).
- UK banks risk financial meltdown if the long-term IT crisis remains unresolved. (2014) City A.M. (newspaper).
- Ancient IT makes a banking meltdown inevitable. (2014) The Convcersation (magazine).
- The Next Banking Crisis: An IT Meltdown? (2014) Economy Watch.
- iphone5 - What do our experts think? (2012) www.goarticles.com (website).
Online articles (14)
- Why good ideas alone won't make you innovative: Eureka moments are overrated. (2018). Management Today Based on my report for VMWare - INNOVATING IN THE EXPONENTIAL ECONOMY: Digital Disruption and Bridging the New Innovation-Execution Gap - http://openaccess.city.ac.uk/19392/
- Businesses must bridge the growing gap between innovation and execution if they want to thrive. (2018). City A. M. Based on my VM Ware report on INNOVATING IN THE EXPONENTIAL ECONOMY - Digital Disruption and Bridging the New Innovation-Execution Gap
- Outdated regulations halt Uber in its tracks, but innovation must prevail. (2017). The Conversation
- From Red Flag Laws to the Uber ban, transport has always been a battle of innovation vs. precaution. (2017). City A. M.
- Pension woes abound, but our tech future is just as pressing. (2014). The Conversation
- UK banks risk financial meltdown if the long-term IT crisis remains unresolved. (2014). City A. M.
- Ancient IT makes a banking meltdown inevitable. (2014). The Conversation
- In Business Innovation, Timing Is Of The Essence. (2018). CEO Today This short piece is based on my VMWare sponsorred thought-leadership report - "INNOVATING IN THE EXPONENTIAL ECONOMY: Digital Disruption and Bridging the New Innovation-Execution Gap"
- Thirteen Reasons Why Western Internet Companies Fail in China. (2018). Academy of Management Insights The full original paper in Academy of Management Discoveries are available here - https://journals.aom.org/doi/abs/10.5465/amd.2017.0102
Full paper also available on request from city open access - http://openaccess.city.ac.uk/id/eprint/19295 - Despite their perceived competitive advantages, all Western digital firms have failed in China. (2019). LSE Business Review The digital market, considered a culture market, is fundamentally different from other industries
- Impact investing: can funds achieve both social impact and returns at scale? (2019). LSE Business Review impact investing, TriLinc, TGIF, return and impact, ESG, SRI, investing for the common good, GIIN
- To create dream teams, allow ‘a thousand flowers to bloom’. (2020). LSE Business Review This article is based on my thought leadership report - Team to Market: Creating High Performance Teams in the Digital Age - in association with Slack Technologies, Inc. The full report is available for downloading at
https://openaccess.city.ac.uk/id/eprint/23484/ - The Digital Transformation of Business Models in the Creative Industries. (2020). Arts Management Quarterly Invited openning article for special theme "Focus: Generating Revenue Online"
- TEAM TO MARKET : AN EMERGING APPROACH FOR CREATING DREAM TEAMS FOR THE POST-PANDEMIC WORLD. (2021). Journal of Financial Transformation This paper is based on thought leadership research sponsorred by Slack Technologies, Inc. Full report is available for downloading from https://openaccess.city.ac.uk/id/eprint/23484/
Other (14)
- Invited Keynote Speech at ICEB2019 on "Digital Transformation: Bridging the innovation-execution gap", The International Conference on Electronic Business (ICEB) (Dec 2019).
- Invited Expert Panel at the Inaugural BAM Contenental Network Event at the British Embassy, Berlin, Germany, BAM Continental Network and Munchner Kreis (Mar 2019).
- Expert Panel Member, UKRI Sift Panel for Future Leaders Fellowships (FLF) Programme. May 2019.
https://www.ukri.org/funding/funding-opportunities/future-leaders-fellowships/. - Financial Times Private Editorial Dinner Discussion: Rethinking Skills and Talent Strategies. FT-Cognizant Future of Work Series, 22 May 2019 | One Aldwych Hotel, London.
- Expert Panel Member, The Financial Times-The Banker Magazine Customer-Centric Retail Banking Summit : 'Maximising customer engagement, experience and value'. Tuesday 9th December 2014,
Andaz Hotel, London. - Invited Roundtable Discussion hosted by the Deputy Editor of The Economist: Technology and the Future of Work. Browns Hotel, 33 Albemarle St, London W1S 4BP. 23rd February 2017.
- Invited Keynote speech at The CXO Exchange: 'Bridging the Innovation-Execution Gap in the Digital Economy'. The Corinthia Hotel, London, 6 June 2019.
- Keynote at VMWare Business Forum - Bridging the Innovation-Execution Gap in the Exponential Economy. Munich, 9th May 2019.
- Keynote speech at CWO Dinner sponsored by AWS & VMWare: Bridging the Innovation-execution Gap. Hotel Café Royal, 68 Regent Street, London, 22 January 2019.
- Member of EPSRC Prioritisation Panel for Global Challenge Research Fund (GCRF) - Tackling global development challenges through engineering and digital technology research. 17th March 2017.
https://www.epsrc.ac.uk/funding/calls/globaldevelopmentchallenges/. - Prioritisation Panel for the ESRC’s Global Challenge Research Fund (GCRF) - New Models for Sustainable Development. 3 May 2018. http://www.esrc.ac.uk/funding/funding-opportunities/gcrf-new-models-of-sustainable-development/.
- Chairing Expert Panel on Digital Transformation of Insurance, at the Insurance Data Science Conference on 16th July 2018.
Other panel members include : Kristen Dardia (Verisk – an analytics consultancy specialising in insurance), Hadrien Dykiel (RStudio – leading software company working on interfaces and packages for the R computational statistics language), and Ruth Thompson (Mango Solutions - they consult on data science).. - Judge for National Technology Awards, 2017, http://nationaltechnologyawards.co.uk/.
- Keynote speech at VMWorld 2018: The Future of Digital Transformation. VMWare CIO Forum, Barcelona, 5 November 2018.