Portrait of Daniela Cristian

Daniela Cristian

Lecturer in Marketing

Cass Business School, Faculty of Management

Contact

Visit Daniela Cristian

Room BR4040, Bunhill Row

Postal address

Cass Business School
106 Bunhill Row
London
EC1Y 8TZ
United Kingdom

About

Overview

Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Cass Business School. Before joining Cass, Daniela completed her PhD in Marketing at BI Norwegian Business School (Norway).

Daniela is doing experimental research in consumer behaviour. She is particularly interested in the aftermath of hedonic consumption, prosocial and unethical behaviour, cognitive biases, and creativity.

Daniela has presented her research at leading marketing conferences (Association for Consumer Research, Society for Consumer Psychology, INFORMS Society for Marketing Science). She has received a graduate travel award from the Association of Consumer Research and has been a fellow at the Max Planck Institute for the Summer Institute on Bounded Rationality.

Daniela has previously been involved in teaching and developing curriculum for a variety of courses, including Brand Management, Marketing Strategy, and Pricing Strategies. At Cass Business School, Daniela teaches "Principles of Marketing" and "Strategic Marketing" in the Modular Executive MBA program as well as "Strategic Marketing" in the MSc Marketing Strategy and Innovation program.

Qualifications

  1. PhD, BI Norwegian Business School, Norway
  2. MarkStrat Certified Instructor, StratX Simulations

Employment

  1. Assistant Professor, Cass Business School, Sep 2018 – present

Memberships of professional organisations

  1. Society for Consumer Psychology, 2018 – present
  2. Society for Judgment and Decision Making, 2017 – present
  3. European Marketing Academy, 2016 – present
  4. Association for Consumer Research, 2015 – present

Publications

Conference papers and proceedings (3)

  1. Cristian, D., Fennis, B. and Warlop, L. (2019). In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior. Society for Consumer Psychology 28 Feb 2019 – 2 Mar 2019, Savannah, GA.
  2. Cristian, D., Fennis, B. and Warlop, L. (2018). In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior. Association for Consumer Research 11-14 October, Dallas, TX, USA.
  3. Cristian, D., Fennis, B. and Warlop, L. (2018). In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior. Association for Consumer Research - European Conference 21-23 June, Ghent, Belgium.

Professional activities

Editorial activity (6)

  1. La Londe Conference in Marketing Communications and Consumer Behavior, Referee.
  2. Society for Consumer Psychology, Referee.
  3. Association for Consumer Research, Referee.
  4. Society for Consumer Psychology, Referee.
  5. European Marketing Academy, Referee.
  6. Association for Consumer Research - European Conference, Referee.

Events/conferences (15)

  1. Society for Consumer Psychology. (Conference) Savannah, GA (2019). Session/Day Chair.
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  2. INFORMS Society for Marketing Science. (Conference) Rome, Italy (2019).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  3. European Marketing Academy. (Conference) Hamburg, Germany (2019).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B; Warlop, L.
  4. Association for Consumer Research. (Conference) Dallas, TX (2018).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B; Warlop, L.
  5. Association for Consumer Research - European Conference. (Conference) Ghent, Belgium (2018). Session/Day Chair.
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  6. European Marketing Academy. (Conference) Glasgow, Scotland (2018).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  7. Association for Consumer Research - European Conference. (Conference) Ghent, Belgium (2018).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B; Warlop, L.
  8. Association for Consumer Research. (Conference) San Diego, CA (2017).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  9. European Marketing Academy. (Conference) Groningen, the Netherlands (2017).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  10. Society for Judgment and Decision Making. (Conference) Vancouver, Canada (2017).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  11. European Marketing Academy. (Conference) Groningen, the Netherlands (2017).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  12. Association for Consumer Research. (Conference) San Diego, CA (2017).
    Paper: Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  13. Max Planck Summer Institute on Bounded Rationality. (Conference) Berlin, Germany (2016).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  14. SIM Doctoral Colloquium of the Italian Marketing Association. Pisa, Italy (2016).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.
  15. European Marketing Academy. (Conference) Oslo, Norway (2016).
    Paper: In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
    Author: Cristian, D.
    Co-authors: Fennis, B.; Warlop, L.