The Centre for Creativity facilitates and delivers inter-disciplinary research in creativity, innovation and leadership that draws on diverse and complementary activities in business, technology, design, psychology, arts and engineering.

The Centre includes a wide range of academics with strong research expertise, whose research has been rated both internationally excellent and world leading in the 2008 UK Research Assessment Exercise.It is also a focus for leading-edge interdisciplinary doctoral research, as well as a number of exciting postgraduate research projects conducted by Masters students.

The Centre has already been a partner in a number of large EU-funded research projects, as well as other projects funded by industry and a range of UK government agencies. The results of research carried out within the Centre are published in leading journals and conferences, and a selection of our publications are available online.

Highlight Research Project: INJECT

INJECT is a new digital toolkit for journalists. INJECT combines smart creative search algorithms and interactive features to discover, manipulate and present news content. The algorithms and features help journalists to discover new story angles, then use these angles to work faster.

It can be used to quickly and efficiently build news stories, gather data and find verifying sources without changing tabs or leaving the document, and to automatically expand the story further with additional content after publishing. Producing better news stories, faster.

INJECT has been developed by an EU-funded consortium of leading digital and journalism organisations who came together to deliver a step change in newsroom tools.

For more information about the project visit:

The Digital Creativity Tool for Journalists

Information now flows through our lives 24/7, but how much of it is unreliable? More than ever, Reporters must select, verify and account for their facts. INJECT goes beyond conventional search engines. It makes creative search techniques and explanatory background fast and easy to use for enriched reporting.

The consortium launched INJECT at #Cass Innovate 2017. You can read about our launch on "INJECT allows reporters to uncover new angles, key figures and sources for their stories by searching through their organisation's archive or across the internet." Neil Maiden, Professor of Digital Creativity says:

This is the first tool that seeks to integrate productivity and creativity support directly into the digital work of journalists. It builds on successes in other domains to deliver key innovations in journalism.

Innovation meets function

The project incorporates the Google-funded JUICE project that began in 2016 at City, University of London, as a collaboration between the Centre for Creativity in Professional Practice at the Cass Business School and the Journalism Department.

The consortium formed to improve competitiveness of the European media through increased journalist creativity and productivity brings together 14 newspapers, universities, journalist networks, web companies, journalist trainers and organizations from across six European countries.

Staff and funding

Principal investigators: Professor Neil Maiden, Professor George Brock

Research Staff: Dr Konstantinos Zachos and Dr Amanda Brown

Funding to the Consortium:  €1m

Funding source: EU Horizon 2020 grant

For more information about the project visit:

Highlight Research Project: Boosting Resilience Survival Skills for the New Normal

Boosting Resilience: Survival Skills for the New Normal is an intense, boundary-pushing and catalytic two year Executive Learning programme that aims to enable senior, executive and board level staff from England-based arts and cultural organisations, music education hubs, ACE accredited museums and local authority library services (that are directly delivered or fully commissioned to a 3rd party) to develop new approaches to building resilience through learning how to make the most of Creative Assets and Intellectual Property.

Key Goals

The key goal of Boosting Resilience: Survival Skills for the New Normal will be to inspire and support the development of new approaches to Making the most of Creative Assets and Intellectual Property in the arts and cultural sector.

In its design and strategy it will take into consideration and build out from both established and emerging research and sector led thinking on resilience, aiming to create a practical, user-centred programme that also pushes conceptual thinking around creative assets - and indeed creative ecologies more widely - to new limits.

Boosting Resilience: Survival Skills for the New Normal is one of four new flagship projects supported by Arts Council England.

They aim to explore and pilot different approaches to sustainability across its portfolio.

Read about the Boosting Resilience projects on the ACE website.

Staff and funding

Principal investigator: Dr Sara Jones

Research Staff: Dr Amanda Brown

Funding to the Consortium: £462,092

Funding source: Arts Council England

For more information about the project visit:

View further examples of our research projects.