Clients and Project Partners
Clients and project partners
Current and previous clients and project partners include AGT Germany, ANPAS, Avega Consulting, Arcola Theatre, Atlantic Systems Guild, BBC, BT, College of Optometrists, Daimler-Chrysler, Digital Shoreditch, E.ON Visualizing the Smart Home: Creative engagement with customer data, Eurocontrol, FIAT, Imaginary S.p.a., Ladder to the Moon, Motiroti, National Air Traffic Service (NATS), Parmalat S.p.a., Perspectiv, Playgen, Registered Nursing Home Association care homes, Regola S.p.a and Stickyworld .
Enabling creativity in agile and lean software projects
The Centre collaborated with the Atlantic Systems Guild to develop creativity techniques suited to agile projects. It recently delivered agile creativity training to consultants from the Avega Group in Sweden.
Digital strategies for audience engagement
Arcola Local was a new collaborative venture between City and Arcola Theatre, Dalston. The partnership brought creative research skills from the Centre for Creativity in Professional Practice to design and facilitate creative workshops to consider engagement opportunities centred on the strategic audience engagement plan of Arcola Theatre and to develop a framework for their marketing and audience engagement. It was funded by Creativeworks London creative voucher scheme, an initiative to enable SMEs to develop innovative short-term collaborative research and development with an academic partner.
The collaboration focused on digital content development as part of Arcola's strategic aim to re-connect with its local audiences and re-affirm its importance to the locality. The partnership drew upon the creative research skills to create a series of user generated content for their new digital platform. It involved a series of oral history interventions, user generated work with Arcola's 18-25 Academy, and creative workshops centred on their strategic audience engagement.
"We worked with the Centre for Creativity on a Creativeworks London-funded project, aimed at enabling universities and SMEs to collaborate on key opportunities and challenges posed by digital technology. The Centre supported us in developing creative and inclusive ways of engaging with our local audiences and communities by bringing our history alive through the use of digital tools and by enabling participants to contribute directly to the making and telling of this history. The resource, knowledge and input provided by the Centre enabled us to begin realising an ambition we had had for quite some time. It was hugely useful and refreshing to work with the Centre's team and to have their expert support in coming together in a number of brainstorming, planning and thinking sessions. The team were great in responding to our ways of working and dealing with the challenges posed by collaborating with a shoestring operation where everyone juggles a number of jobs and it may be the Exec Director who finds an extension lead that's needed for a workshop. An additional benefit was the access we got to other teams and services offered by the Centre - we had an additional session to review our website navigation and customer journey, which helped us with the design of our new website."
Ruth Tosha Mulandi, Commercial Manager, Arcola Theatre
Designing and facilitating creative workshops
Working with the College of Optometrists involved a workshop organized around a six-part Creative Problem Solving (CPS) process which offers teams the chance to apply new ways of working to problems and opportunities identified, and apply different ways of thinking to challenges and changes faced using a variety of innovative tools. Groups were led through the process which explored the challenges, generated possible options and narrowed down potential solutions using a variety of creative methods.
To challenge individuals further and to get the most out of the group our facilitator also conducted an on-line creative problem solving self assessment for each delegate called VIEW™ - this provides insights into three important dimensions of a person's thinking style that relate directly to problem solving. The outcome is better and more effective solutions than conventional thinking produces.
I can say that the Board really enjoyed the sessions and we now have an excellent basis on which to approach the strategic away day in November. Thank you so much for making it so good and I really enjoyed working with you.
Jo Mullin, Director of Policy and Strategy, College of Optometry
Developing digital tools to make people's work more creative
The Centre is delivering digital tools for creativity to users in the form of software apps that ar e being applied to enhance creative thinking in domains ranging from dementia care with the Registered Nursing Home Association and emergency medical planning with ANPAS in Italy, to call centre service redesign with BT and enhanced health and safety in car plants with FIAT .
The Service Excellence app provides creative guidance to people wanting to improve service design. The app provides its users with creative guidance for developing their service based on information about relevant and similar examples of good service design. A user can record and combine ideas into a new service that can be played back to reflect and improve on, all on the mobile device.
Changing older people’s lives through interactive drama
In this Nominet Trust funded project the Centre are working with Ladder to the Moon to create a platform that aims to give care workers across the UK an easy-to-follow means to record and to run interactive sessions. With over 12 years of experience in the care sector and multi-award winning services, Ladder to the Moon is unique in the industry as a way to support the development of people and communities.
Interactive drama is a proven tool for encouraging interaction and inspiring new relationships and digital devices can enhance the experience with the ability to relive the experience. The aim of this work is to enable every older person living in care, and particularly those experiencing Dementia, to benefit from evidence based Interactive Drama.
Research members of the team have designed and implemented digital tools to enhance the care of people with dementia. The team has been drawn across the University with City’s Educational Technology Team supporting the effective use of digital technologies for teaching, learning and assessment. Their experience is drawn from working collaboratively with staff and students on a range of projects incorporating technology into teaching and learning. Alongside City’s Interaction Lab a human-centred design consultancy that acts as a conduit to take the knowledge and talent within the University into the business world for design research, interaction design, and usability evaluation.
Leading creative interactive system design
Centre staff have designed and supported large-scale, creative systems engineering with clients who have included Eurocontrol and the UK National Air Traffic Services (NATS) in the air traffic domain. Examples include the Eurocontrol Conflict Resolution Assistant and Multi-Sector Planning projects, and the NATS Enhanced Air Space Management project. The NATS project built on the success of the RESCUE process for creative identification of software requirements and applied it to enable National Air Traffic Service (NATS) to assess the feasibility and options for flexible use of airspace. Our role was three-fold: training and supporting NATS staff to use the RESCUE process; facilitation of workshop and walkthrough activities; and Checking consistency between deliverables throughout the project.
Developing digital tools for audience engagement
The Centre has worked with Stickyworld, an agile tech start-up, to help design and evaluate a new platform for creative user engagement. Using a combination of creative workshops and field tests as part of an ongoing formative evaluation programme, we were able to offer extensive feedback for development. Formative evaluations were also conducted in conjunction with the Interaction Lab to explore the effectiveness of the application for creative engagement.
We are extremely pleased to have engaged with the University as their service means our product benefits from an external objective team of experts looking at our product in detail and giving honest feedback. It is a relationship we hope to continue beyond the project.
Michael Kohn, CEO Stickyworld Ltd