Charity Talks series 2019/2020
Innovate Direct: Innovation in 21st century marketing practice
Cass CCE has partnered with the DM Trust to launch a series of five annual lectures to mark the outstanding contribution to marketing by Derek Holder, the founder of the Institute of Direct Marketing.
Dr Carol Homden CBE, Chief Executive, Coram
Professor Stephen Lee, Senior Teaching Fellow in Voluntary Sector Management, Cass Business School
Innovate direct: How innovation in 21st century marketing practice can transform the lives of charity beneficiaries and the experience of funders and supporters to our causes. The discussion will cover:
- Thinking beyond the right skills - how to get charities to embed a marketing culture
- Why sector structure mitigates against real modernisation and effective government funding
- Working to maximise marketing effectiveness within the new regulatory framework.