Charity Talks series 2019/2020

Innovate Direct: Innovation in 21st century marketing practice - 23 January 2019

Innovate Direct: Innovation in 21st century marketing practice

Cass CCE has partnered with the DM Trust to launch a series of five annual lectures to mark the outstanding contribution to marketing by Derek Holder, the founder of the Institute of Direct Marketing.

Dr Carol Homden CBE, Chief Executive, Coram

Professor Stephen Lee, Senior Teaching Fellow in Voluntary Sector Management, Cass Business School

Innovate direct: How innovation in 21st century marketing practice can transform the lives of charity beneficiaries and the experience of funders and supporters to our causes. The discussion will cover:

  • Thinking beyond the right skills - how to get charities to embed a marketing culture
  • Why sector structure mitigates against real modernisation and effective government funding
  • Working to maximise marketing effectiveness within the new regulatory framework.