Charity Talks

Hear charity leaders share their expertise on the challenges facing the sector. This evening lecture series has welcomed over 10,000 attendees since it was founded 25 years ago by Professor Ian Bruce.

Event details

Cass CCE has partnered with the DM Trust to launch a series of five annual lectures to mark the outstanding contribution to marketing by Derek Holder, the founder of the Institute of Direct Marketing. The lectures are open to all and are free to attend.

The first lecture in the series will be presented by Dr Carol Homden CBE, Chief Executive of Coram, with a response provided by Stephen Lee, Senior Teaching Fellow in Voluntary Sector Management, Cass Business School.

Innovate direct: How innovation in 21st century marketing practice can transform the lives of charity beneficiaries and the experience of funders and supporters to our causes. The discussion will cover:

  • Thinking beyond the right skills - how to get charities to embed a marketing culture
  • Why sector structure mitigates against real modernisation and effective government funding
  • Working to maximise marketing effectiveness within the new regulatory framework.

What is the format of Charity Talks?

  • Presentation – by a leading figure in the sector of a current key issue facing people in nonprofit organisations
  • Response – from a top academic or consultant broadening out the topic to develop the issues and offering guidance for action
  • Discussion – an opportunity for the audience to question, debate and share their ideas
  • Buffet reception – a chance to meet and talk with the speakers and colleagues from other similar organisations.

Charity Talks Archive