Cass CCE has partnered with the DM Trust to launch a series of five annual lectures to mark the outstanding contribution to marketing by Derek Holder, the founder of the Institute of Direct Marketing. The lectures are open to all and are free to attend.
Innovate direct: How innovation in 21st century marketing practice can transform the lives of charity beneficiaries and the experience of funders and supporters to our causes. The discussion will cover:
Thinking beyond the right skills - how to get charities to embed a marketing culture
Why sector structure mitigates against real modernisation and effective government funding
Working to maximise marketing effectiveness within the new regulatory framework.
What is the format of Charity Talks?
Presentation – by a leading figure in the sector of a current key issue facing people in nonprofit organisations
Response – from a top academic or consultant broadening out the topic to develop the issues and offering guidance for action
Discussion – an opportunity for the audience to question, debate and share their ideas
Buffet reception – a chance to meet and talk with the speakers and colleagues from other similar organisations.