Strategic Marketing

“The applicability to the charity sector of the marketing ethos, of starting with the needs and wants of the customer is strikingly obvious.  Marketing in charities is a powerful philosophical and practical force for positive development and progress."
- Professor Ian Bruce, CBE

Creating a strategic marketing framework for your nonprofit organisation is a powerful way with which to power the delivery of objectives, goals and aspirations.

Such a plan will ensure that your sustainable development journey remains primarily focussed on your beneficiaries and impact objectives and robustly builds in the needs and expectations of all other vital stakeholders including donors, supporters, volunteers, trustees and other partners.

You can work with us to establish your internal drivers and external market conditions, set exciting objectives and then formulate a compelling overarching strategy.

As nonprofit marketing specialists we have the knowledge to help create, or translate, your theory of change into an effective case for support outlining why supporters and volunteers should engage with your cause. These motivations can then align with all aspects of communication.

A good marketing strategy will include tactical planning that drives specific, practical action plans for fundraising, business development, stakeholder engagement, campaigns and social media content. The action plans will lead you to successful implementation and a means to control and monitor the resultant activity.

In addition, we can provide you with new research to inform your marketing strategy, deep-dive analysis into customer journeys and segmentation and discrete business cases outlining product positioning strategy.

Our services

  • Marketing strategy
  • Fundraising and sustainability planning
  • Business development
  • Stakeholder engagement
  • Social media marketing
  • Market research
  • SWOT/PESTLE analysis
  • Go-to-market workshops and strategic planning.