New forms of AI are emerging to enable creative thinking - on demand - to facilitate more regular and successful innovation.

CebAI has been established to provide new types of AI-based services to augment the creative capabilities of UK businesses. These services will combine algorithms, information assets, interactive tools, creativity consulting practices and creative leadership training in new, more innovative offerings.

Business partners will use CebAI’s new services to amplify their existing creativity consulting, training and leadership services, and maximise the value of these services to business clients. New CebAI business models and intellectual property frameworks will optimise the opportunities for and returns from creative thinking on demand, especially for small and medium sized enterprises (SMEs).

Our challenge statement

Creative thinking on demand is an emerging strategic need for many organisations. Businesses that will create when required will be more likely to innovate regularly and successfully during the fourth industrial revolution. Digital technologies are already one means of creating new ideas on demand.

However, although many data analytic and machine learning technologies now exist, few explicitly support human creativity, or can be applied quickly to discover new ideas from most business information assets. The problem is more acute for SMEs that constitute, for example, 99% of all UK businesses.

Although new artificial intelligence (AI) algorithms have the potential to compute creative outcomes and support human creativity, most have not been integrated with the established creative thinking processes, methods and techniques already used in businesses. As a result, most organisations’ creative processes are sub-optimal.

Our mission statement

CebAI, the National Centre for Creativity enabled by Artificial Intelligence, will deliver new AI-based services to augment business creativity. It will act as a provider of new AI-based technologies and creativity services in ecosystems of business partners and clients.

The new technologies will offer a new form of on-demand software service – AI algorithms and interactive tools that encode applied creativity knowledge – that businesses can apply to their digital information, in order to create effectively on-demand.

To enable this to happen routinely, CebAI will provide businesses with APIs to AI services that will generate candidate creative ideas from information described in, e.g., white papers, client reports and competitor analyses.

It will also provide these businesses with a suite of new interactive tools that employees can use to invent and innovate using the generated ideas.

Examples of some of the first of these AI services and interactive tools already implemented are described in the CebAI resources. The impacts of these services and tools in businesses are reported in the CebAI case studies.

CebAI will deliver these services and tools on a robust new digital platform that business partners will use – on demand – to amplify their existing creativity consulting, training and leadership services, and maximise the value of these services to business clients.

CebAI will also develop and offer new business models, intellectual property frameworks and forms of service that will optimise the opportunities for and returns from creative thinking on demand, especially for SMEs.

And CebAI will disseminate its new models, frameworks, offerings and lessons to other HEIs through a series of conferences and events dedicated to improving institutional practices for creativity and AI knowledge exchange.

Our history

CebAI was established in the Spring of 2020 with an award of £3,569,113 from UKRI’s Research England Development Fund. It builds on over a decade of research into new digital technologies to augment human creativity undertaken in the Centre for Creativity in Professional Practice at City, University of London. This research resulted in a set of increasingly effective digital tools and practices that support human creativity in domains from manufacturing and journalism to elite sports training and social care.

Moreover, CebAI also builds on research results from different disciplines undertaken in City’s diverse schools. For example, it builds on AI algorithms developed in its School of Maths, Computer Science and Engineering, business models developed in City's Business School, and the status of new machine-generated ideas researched in the City Law School.

And CebAI maintains strong links with partner institutes and centres at City. These partners include the Centre for Creativity in Professional Practice, City’s Data Science Institute, and CitAI, the Artificial Intelligence Research Centre at City.

To know more about the Centre and its activities, contact us using the information below.