Entry year
Start date
September 2018
Duration
3 years
Application deadline
15 January 2018
Campus
Northampton Square
UCAS Code
N1N5

Overview

Who is it for?

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

Please note, this programme is subject to University approval.

Objectives

On this course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

Course director

Course director profile

Dr Martin Rich

Senior Lecturer

Structure

What will I learn?

  • Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management
  • Learn the principles of marketing and understand different approaches to marketing
  • Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market
  • Learn about different areas of marketing and how they all relate to one another
  • Consider the impact on marketing on future developments in business
  • Recognise the ethical issue surrounding business and be able to practise responsible management.

Assessment methods

Most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment is estimated as follows:

Year 1

80% written, 0% practical, 20% coursework

Year 2

70% written, 0% practical, 30% coursework

Year 3

53% written, 0% practical, 47% coursework.

Overall workload

Most contact hours will take the form of lectures, interactive sessions, practical workshops and small group classes, supported by a personal tutorial system. The number will decrease as you progress and you become more able to direct your own learning.

Approximate study time is estimated as follows:

Year 1

21% scheduled learning, 79% independent learning, 0% placement

Year 2

18% scheduled learning, 82% independent learning, 0% placement

Year 3

11% scheduled learning, 89% independent learning, 0% placement.

Application

How to apply

All applications should be made through UCAS, the Universities and Colleges Admissions Service. Applications are made via Apply, UCAS's online application system.

UCAS Institution code: C60 (Cass Business School and City, University of London)
UCAS Course code: N1N5

You can find more information at UCAS and in the UCAS Handbook.

More information about applying to Cass

Entry requirements

A-Level: AAA

BTEC: Level 3 Diploma: DDD

Extended Project Qualification (EPQ): We welcome applications that include the EPQ. Where relevant, this may be included in our offer, resulting in an ‘A’ Level offer reduced by one grade.

IB: 36 points overall with 5 minimum in each subject

In addition we also ask for the following GCSE requirement:

  • A minimum of grade 5 (C) in GCSE English and grade 6 (B) ('A' Level and Access to Higher Education applicants) or grade 7 (A) (all other qualification combinations) in GCSE Mathematics.

If you are studying General Studies, Critical Thinking or a native language 'A' level, these subjects will not be included in any offer condition.

International students

We accept a wide range of international and other UK qualifications at Cass.

If you do not qualify for direct entry, there are several partners that offer preparatory international foundation courses for students seeking entry to undergraduate degrees. These include:

INTO City, University of London

Don’t meet the entry requirements? INTO City, University of London offers a range of academic and English language programmes to help prepare you for study at City, University of London. You’ll learn from experienced teachers in a dedicated international study centre.

These programmes are designed for international students who do not meet the required academic and English language requirements for direct entry. To prepare for this degree course, learn more about the International Foundation in Business and Economics with Accounting.

Kaplan International College (KIC) London

Additionally, City works in partnership with KIC London to provide a range of preparatory courses for international students. KIC London courses offer comprehensive support to students - including regular one-to-one tuition. Students who successfully complete the KIC London Foundation course at the required level are guaranteed progression to City, University of London degree courses.

English language requirements

If your first language is not English, we will require evidence of English language proficiency.  Minimum requirements are:

IELTS: 6.5 with a minimum of 6 in any unit

PTE Academic: 58 overall with a minimum of 50

GCSE: English language grade 5

View further information about the minimum acceptable English language requirements for Tier 4 students.

English language programmes

Don’t meet the English language requirements? INTO City, University of London offers English language programmes to help prepare you for study at university. These intensive and flexible courses are designed to improve your English ability for entry to degree courses.

Study abroad

Cass Business School gives you the opportunity to spend a year or term studying at one of our partner institutions. Business Management students have the option of selecting a Replacement 2nd Year, a Replacement Term or Sandwich Year Abroad in Australia, Europe, Asia and the Americas.

Replacement 2nd Year Abroad

You can spend the second year of your three year degree course studying abroad at one of our partner institutions. During your time abroad you will cover all core material of your second year Cass programme, taking equivalent courses at the host institution.

Replacement Term Abroad

Spend the first term of your 2nd year studying abroad in English at one of our partner universities. You would take modules to the value of 60 credits abroad and return to Cass in the 2nd term to complete your 2nd year. The replacement term will be credited towards your degree.

Sandwich year

You can spend a year of your degree course studying at one of our partner institutions, between your second and third year of study. This would add a year to your degree so you would complete your degree in four years.

Above is a full list of our partner universities. The options available to you from the full list of partner institutions will depend on the study abroad programme you select. For more detailed information on this, please contact the Student Exchange Team.

Student Exchange Team

Our dedicated Student Exchange Team are available to offer advice to students who wish to explore their study abroad options. They will also support students throughout the application process and during their study abroad year or term. To contact them, email: cass-ug-outgoing@city.ac.uk.

Placements

Students are eligible to apply for a one-year paid work placement which takes place during the third year of a four-year sandwich degree course. Students enjoy a wide range of opportunities in business areas such as finance, marketing and human resource management.

Cass students have recently taken up placements within many leading corporate organisations including

  • EY
  • Goldman Sachs
  • IBM
  • L’Oreal
  • Microsoft
  • Morgan Stanley
  • UBS
  • Unicef UK
  • Universal Pictures

Students who are looking for work experience without devoting a whole year to a business placement can apply for a summer internship.  Many employers offer these, and students who successfully complete an internship will be awarded a certificate.

Fees

UK/EU students

Fees for 2018/19 are to be confirmed.

Fees in each subsequent year of study will be subject to an annual increase limited to the Student Fees Inflation Index as determined by the UK Government’s Office for Budget Responsibility. This index is derived from the All Items Retail Prices Index. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study.

Non-EU international students

Fees for 2018/19 are to be confirmed.

Fees in each subsequent year of study may be subject to annual increase, as detailed above for UK and EU students.

Funding

Career pathways

BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.

Graduates from the Business with Marketing pathway can seek roles either with a specialist advertising/publicity business or within the marketing team of a large organisation.