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Marketing: Real People Real Decisions

Introducing the First European Edition are
Vince Mitchell
Co-author, Cass Business School
and
Bradley Barnes
Co-author, University of Kent

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Marketing: Real People, Real Decisions
First European Edition, with My Marketing Lab Online Access Card
by
Michael R. Solomon, St Joseph's University, and University of Manchester
Greg Marshall, Rollins College
Elnora Stuart, University of South Carolina
Bradley Barnes, University of Kent
Vincent-Wayne Mitchell, Cass Business School, London

please also visit Pearson's website.