How does new technology impact the behaviour of individuals and organisations? And in turn, how does this change the way that organisations should respond to and enact technological opportunities? Answering these questions for the benefit of academics and the wider community of business and society is the mission of CENTIVE: the Centre for New Technologies, Innovation and Enterprise.
We are undertaking research on this in cutting edge sectors, vital for the UK economy: cultural industries, information and communication technology, formula 1 and biotechnology. All are experiencing radical changes on account of technology changing the way they must do business. Innovation is both a reaction to new opportunities and an enactment that creates new markets and inspires new consumer behaviour.
Our Centre is led by a team of five Cass academics all of whom operate at the leading edge of their fields: Charles Baden-Fuller, Strategy, Stefan Haefliger, Innovation, Caroline Wiertz, Consumer Marketing, Andre Spicer, Organisational Behaviour and Paolo Aversa, Technology Strategy.
We are committed to undertaking research that contributes to knowledge within our fields, but that also crosses boundaries between academic fields and between academia and practice: where practice includes the individual consumer, business and public policy. This holistic view is appropriate to Cass being a top ranked academic institution in the City of London being relevant to business and the professions.
We invite prospective applicants to the European Commission Marie-Sklodowska-Curie Individual Fellowships to be hosted by the Centre at Cass Business School. The Fellowships last for up to three years and the applicant must not have spent more than 12 months in the host country in the past three years. Potential applicants are invited to initially submit a CV and brief research proposal for consideration by the Centre, please send these expressions of interest to firstname.lastname@example.org. Candidates selected to make a Fellowship application in collaboration with the Centre will receive support for their proposal development from Cass Business School and the City Research Office.
Our activities include:
- Policy related events that engage the relevant public in our work and explain its relevance to the wider community
- Business related events that engage local and distant entrepreneurs and managers in our work as both consumers of results and suppliers of insight
- Academic seminars and mini-conferences that draw together the very best intellectuals from around the globe to debate our agenda, identify the leading edge issues and engage directly in our research.
CENTIVE academics achieved the following coverage:
Dr Paolo Aversa gave a speech on IP business models in Motorsport and Formula 1 at the IP World Intellectual Property Day, held at the House of Commons on April 26th, 2016.
Dr Paolo Aversa comments on the need for change in the Formula 1 business model after Marussia went into administration were featured in The Times, Sunday Telegraph, Reuters, The Independent, Daily Mail, Yahoo News, Stuff, The Straits Times, Asia Eurosport, The Star Online, City AM, Japan Today and Business Matters.
Dr Paolo Aversa authored a case study on commoditised market innovation for the Financial Times which focused on the versatile design material Technogel. His previous FT case study on Campari's Aperol Spritz was picked up by Linkiesta, an independent Italian online newspaper. Dr Aversa's research on Formula 1 also featured in the Financial Times, Inc Magazine, L'Expansion and BBC Radio 5.
Crowdsourcing innovations company InnoCentive wrote about the most recent CENTIVE event on their blog.
Dr Paolo Aversa authored a case study on commoditised market innovation for the Financial Times which focused on the versatile design material Technogel. His previous FT case study on Campari's Aperol Spritz was picked up by Linkiesta, an independent Italian online newspaper. Dr Aversa's research also appeared in Inc Magazine.
Dr Stefan Haefliger spoke to the Wall Street Journal about Samsung's new smartwatch.
Professor Andre Spicer wrote a piece for the Independent re: the Catholic Church working with management consultants to improve administration, communication and transparency. He wrote an opinion piece in The Times about entrepreneurship and an op-ed for CNN on the topic of shareholder value. His comments have appeared on CNBC and in Die Welt, Le Figaro, Reuters, the Financial Times, the Guardian, The Mail, The Scotland Herald, The Telegraph and The Washington Post.