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Digital Consumption Symposium

LOCATION: Aldersgate site, Second floor, 200 Aldersgate Street, London, EC1A 4HD

DATE: Friday, October 21 2016

Symposium Chair: Prof. Fleura Bardhi

As consuming and living digitally has become a way of life, digital technology is transforming how we consume, shop, socialize, construct our identities, etc. Digital technologies are raising foundational questions about the nature of the self, our relationships to objects and others. This one-day symposium at Cass Business School, City, University of London (UK) will bring together consumer researchers from various paradigms to present work in progress in the area of digital consumption.

The symposium is organized in three sessions. The first session on Digital Materiality discusses what are digital objects, what consumers value in digital and physical objects, why physical objects are preferred, and how consumption in the digital space is different. The second session on Digital Self discusses how consumer identity and relationships have been transformed in the digital as well as an analysis of what is selfy culture. The third session will be focused on how digital technology has transformed the marketplace for media consumption and sharing of resources.

The day will conclude with the keynote presentation on “Marketing in the Age of Surveillance,” by Professor John Deighton of Harvard Business School, USA. A panel of industry leaders and academics will bring the discussion together as to what all these means for consumer research and business.

Poster and Presentation Abstracts

Preliminary Symposium Workshop:

8:30 -9:00 Registration and Morning Tea/Coffee

  • Posters from Cass PhD students and faculty displayed at coffee break area

9:00 - 9:30 Symposium Opening Talks

9:30 – 11:00 SESSION I:  DIGITAL MATERIALITY

Session Chair: Dr. Janet Borgerson, Cass Business School, UK

11:00 – 11.30 Coffee Break

11:30 – 13:00 SESSION II: DIGITAL SELF AND RELATIONSHIPS

Session Chair: Prof. Linda Price, University of Oregon, USA

13:00 - 14:00 LUNCH

14:00 – 15:30 SESSION III: DIGITAL COMMUNICATIONS

Session Chair: Prof. Eileen Fischer, Schulich Business School, Toronto, Canada

15:30 – 16:00 Coffee Break

16:00 – 17:00 KEY NOTE SPEAKER

  • “Marketing in the Age of Surveillance,” John A. Deighton, Baker Foundation Professor, Harvard Business School, USA.

17:00 - 18:00 PANEL DISCUSSION WITH ACADEMIC AND INDUSTRY LEADERS (Led by Prof. Ko de Ruyter, Cass Business School)

William Neil (Digital strategist and innovation consultant, with expertise in financial technology (FinTech), experience design, and gamification)

18:00 - 20:00 Drinks at Local Pub - St Bart's Brewery

  • Informal dinner in smaller groups