Digital Consumption Symposium
LOCATION: Aldersgate site, Second floor, 200 Aldersgate Street, London, EC1A 4HD
DATE: Friday, October 21 2016
Symposium Chair: Prof. Fleura Bardhi
As consuming and living digitally has become a way of life, digital technology is transforming how we consume, shop, socialize, construct our identities, etc. Digital technologies are raising foundational questions about the nature of the self, our relationships to objects and others. This one-day symposium at Cass Business School, City, University of London (UK) will bring together consumer researchers from various paradigms to present work in progress in the area of digital consumption.
The symposium is organized in three sessions. The first session on Digital Materiality discusses what are digital objects, what consumers value in digital and physical objects, why physical objects are preferred, and how consumption in the digital space is different. The second session on Digital Self discusses how consumer identity and relationships have been transformed in the digital as well as an analysis of what is selfy culture. The third session will be focused on how digital technology has transformed the marketplace for media consumption and sharing of resources.
The day will conclude with the keynote presentation on “Marketing in the Age of Surveillance,” by Professor John Deighton of Harvard Business School, USA. A panel of industry leaders and academics will bring the discussion together as to what all these means for consumer research and business.
Preliminary Symposium Workshop:
8:30 -9:00 Registration and Morning Tea/Coffee
- Posters from Cass PhD students and faculty displayed at coffee break area
9:00 - 9:30 Symposium Opening Talks
- Prof. Fleura Bardhi, Symposium Organizer, Cass Business School
- Prof. Gianvito Lanzolla, Head of the Faculty of Management; Director of the Digital Leadership Research Centre (DLRC), Cass Business School
9:30 – 11:00 SESSION I: DIGITAL MATERIALITY
Session Chair: Dr. Janet Borgerson, Cass Business School, UK
- “Digital Consumption Objects: Object Characteristics and Possession,” Rebecca Watkins, Mike Molesworth and Janice Denegri-Knott, (Cardiff University, UK.)
- "Better to Have a Book in the Hand Than Two in the Cloud: Differences in Psychological Ownership Lead Consumers to Value Physical Goods More than Digital Goods," Ozgun Atasoy and Carey K. Morewedge, (Boston University, USA).
- “Liquid Consumption,” Fleura Bardhi (Cass Business School, UK) and Giana Eckhardt (Royal Holloway, University of London, UK).
11:00 – 11.30 Coffee Break
11:30 – 13:00 SESSION II: DIGITAL SELF AND RELATIONSHIPS
Session Chair: Prof. Linda Price, University of Oregon, USA
- “Empathy Gaps in Sharing Self-Relevant Content,” Irene Scopelliti (Cass Business School, UK), George Loewenstein (Carnegie Mellon University, USA), and Joachim Vosgerau (Bocconi University, Italy).
- “The Selfie in Consumer Culture,” Jonathan Schroeder (RIT, USA).
- “Platform brands on Instagram”, Adam Arvidsson, Alessandro Caliandro and Guido Anselmi, Department of Social and Political Sciences, University of Milan, Italy.
13:00 - 14:00 LUNCH
14:00 – 15:30 SESSION III: DIGITAL COMMUNICATIONS
Session Chair: Prof. Eileen Fischer, Schulich Business School, Toronto, Canada
- “Advertising to Early Trend Propagators? Evidence from Twitter,” Anja Lambrecht (London Business School, UK), Catherine Tucker (MIT, USA) and Caroline Wiertz (Cass Business School, UK).
- “Competitive Versus Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment,” Catarina Sismeiro (Imperial College Business School, UK) and Ammara Mahmood (Cass Business School, UK).
- “Networks of Desire,”Robert Kozinets (USC, USA), Rachel Ashman and Anthony Patterson (University of Liverpool).
15:30 – 16:00 Coffee Break
16:00 – 17:00 KEY NOTE SPEAKER
- “Marketing in the Age of Surveillance,” John A. Deighton, Baker Foundation Professor, Harvard Business School, USA.
17:00 - 18:00 PANEL DISCUSSION WITH ACADEMIC AND INDUSTRY LEADERS (Led by Prof. Ko de Ruyter, Cass Business School)
William Neil (Digital strategist and innovation consultant, with expertise in financial technology (FinTech), experience design, and gamification)
- Dominic Graham de Montrose Head of GTM Planning and Reporting, Deloitte) Twitter: @montrose77
- James Pyer (Head of Data Analytics and Warehousing, Advanced Payment Solutions)
- Barney Worfolk-Smith (Director at That Lot). Twitter: @mightybarnski
- Alya Hazell from the Market Insights team @ Google
18:00 - 20:00 Drinks at Local Pub - St Bart's Brewery
- Informal dinner in smaller groups