There is a growing recognition, that in addition to a common body of knowledge all managers need in order to succeed, there are critical specialist areas for managers which provide a sound understanding of all aspects of their work and a springboard for further career progression.
This charity course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification and the Institute of Fundraising’s Certificate in Fundraising..
The charity degree course aims to
- develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning
- explore the use of marketing as a strategic tool
- examine the importance of fundraising and marketing to an organisations'; long-term and sustainable future
- explore the effects of external environment and regulation on fundraising and marketing
- develop skills in the management of resources
Students should be highly motivated managers and will normally have a good first degree, a related professional qualification or at least three years wholly relevant experience.
For more information please select your required option from the 'Contents' menu at the top left of this page.
If you have further questions about the programme after reading these pages please contact:
| Prof. Paul Palmer Course Director |
profpalmer@city.ac.uk |
| Charity Programmes Office | charityapps@city.ac.uk |
