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Faculty  Vincent-Wayne Mitchell
Publications
Vincent-Wayne Mitchell
Publications
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Mitchell, V.-W. and Greatorex, M., 1988, ‘Risk Perception in the UK Wine Market’, European Journal of Marketing, Vol.22, No.9, pp.5-15.
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Mitchell, V.-W., 1990, ‘Industrial Risk in the Purchase of Microcomputers’, European Journal of Marketing, Vol.24, No.5, pp.7-19.
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Mitchell, V.-W. and Greatorex, M., 1990, ‘Consumer Purchasing in Foreign Countries: A Perceived Risk Perspective’, International Journal of Advertising, Vol.9, No.4, pp.295-307.
Mitchell, V.-W. and Nugent, S., 1991, ‘Industrial Mail Surveys: The Costs and Benefits of Telephone Pre-notification’, Journal of Marketing Management, Vol.7, No.3, pp.154-163, July.
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Mitchell, V.-W., 1991, ‘The Delphi Technique: An Exposition and Application’, Technology Analysis and Strategic Management, Vol.3, No.4, pp.333-358.
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Mitchell, V.-W. and Critchlow, C., 1992, ‘Consumer Complaint Handling in the UK Grocery Market’, Consumer Policy Review, Vol.2, No.4, pp.227-233, July.
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Greatorex, M., Mitchell, V.-W. and Cunliffe, R., 1992, ‘A Risk Analysis of Industrial Buyers: The Case of Mid-range Computers’, Journal of Marketing Management, Vol.8, No.4, pp.15-34,October.
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Mitchell, V.-W. and Boustani, P., 1993, ‘Market Development Using New Products and New Customers: A Role for Perceived Risk’, European Journal of Marketing, Vol.27, No.2, pp.18-33, February.
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Mitchell, V.-W. and Critchlow, C., 1993, ‘Dealing with Complaints: A Survey of UK Grocery Suppliers’, International Journal of Retail and Distribution Management, Vol.21, No.2, pp.15-22, March.
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Mitchell, V.-W. and Greatorex, M., 1993, ‘Risk Perception and Reduction in the Purchase of Consumer Services’, The Service Industries Journal, Vol.13, No.4, pp.179-200, October.
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Mitchell, V.-W. and Boustani, P., 1994, ‘A Preliminary Investigation into Pre-and Post-Purchase Risk Perception and Reduction’, European Journal of Marketing, Vol.28, No.1, pp.56-71, January.
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Mitchell, V.-W. and McGoldrick, P., 1994, ‘The Role of Geodemographics in Segmenting and Targeting Consumer Markets: A Delphi Study’, European Journal of Marketing, Vol.28, No.5, pp.55-73.
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Mitchell, V.-W., 1994, ‘Using Industrial Key Informants: Some Guidelines’, Journal of the Market Research Society, Vol.36, No.2, pp.139-44, April.
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Lewis, B.R., Orledge, J. and Mitchell, V.-W., 1994, ‘Service Quality: Students’ Assessment of Banks and Building Societies’, The International Journal of Bank Marketing, Vol.12, No.4, pp.3-12, May.
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Mitchell, V.-W., 1994, ‘Problems and Risks in the Purchase of Consultancy Services’, The Service Industries Journal, Vol.14, No.3, pp.315-339, July.
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Mitchell, V.-W., and Prince, G.S., 1994, ‘Retailing to Experienced and Inexperienced Consumers: A Perceived Risk Approach’, International Journal of Retail and Distribution Management, Vol.21, No.5, pp.10-21, November.
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Greatorex, M. and Mitchell, V.-W., 1994, ‘Modelling Consumer Risk Reduction Preferences from Perceived Loss Data’, Journal of Economic Psychology, Vol.15, No.4, pp.669-685, December.
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Mitchell, V.-W., 1995, ‘Organisational Risk Perception and Reduction: A Literature Review’, British Journal of Management, Vol. 6, No.2 , pp.115-133, June.
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Mitchell, V.-W., 1995, ‘Assessing the Perceived Risks Associated with Appointing Planning Consultants’, Journal of Marketing Management, Vol.11, No.3, pp.165-186.
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Mitchell, V.-W. and Bakewell, C., 1995, ‘Learning without Doing: Enhancing Oral Presentation Skills through Peer-Review’, Management Learning, Vol.21, No. 3, pp.395-408, October.
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Mitchell, V.-W. and McGoldrick, P.J., 1995, ‘Consumers’ Risk Reduction Strategies: A Review & Synthesis’, International Review of Retail, Distribution & Consumer Research, Vol.5, No.4, pp.504-534, October.
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Mitchell, V.-W., 1996, ‘Questioning the Role of Descriptor Variables in Market Segmentation’, Journal of Targeting, Measurement and Analysis for Marketing, Vol.5, No.2, pp.95-103, November.
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Mitchell, V.-W., 1996, ‘Assessing the Reliability and Validity of Questionnaires: An Empirical Example’, Journal of Applied Management Studies, Vol.5, No.2, pp.199-208, December.
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Mitchell, V.-W., Yamin, M. and Pichéne, B., 1997, ‘A Cross-cultural Analysis of Perceived Risk in British and French CD Purchasing’, Journal of Euromarketing, Vol.6, No.1, pp.5-24, January .
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Mitchell, V.-W. and Brown, J., 1997, ‘Research Note: A Cost-Benefit Analysis of Letter Pre-Notification and Follow-up’, Journal of Marketing Management, Vol.13, No.4, pp.0-14, November.
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Mitchell, V.-W. and Haggett, S., 1997, ‘Sun-Sign Astrology in Market Segmentation: An Empirical Investigation’, Journal of Consumer Marketing, Vol.14, No.2. pp.112-128, June.
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Mitchell, V.-W., and Vassiliades, V., 1997, ‘Perceived Risk and Risk Reduction in the Purchase of a Package Holiday. A Cross-cultural and Gender Analysis’, Journal of Euro Marketing, Vol.6, No.3, pp. 47-79, September.
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Mitchell, V.-W., 1998, ‘Segmenting Purchasers of Organisational Professional Services: A Risk-based Approach’, Journal of Services Marketing, Vol.12, No.2, pp.83-98, June.
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Mitchell, V.-W., 1998, ‘Improving Mail Survey Response from UK Academics: Some Empirical Findings’, Assessment & Evaluation in Higher Education, Vol.23, No.1, pp.59-70, January.
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Mitchell, V.-W. and Bates, L., 1998, ‘UK Consumer Decision-Making Styles’, Journal of Marketing Management, Vol.14, No.1-3, pp.199-225, April.
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Mitchell, V.-W., 1998, ‘A Role for Consumer Risk Perceptions in Grocery Retailing’ British Food Journal, Vol.100, No.4, pp.171-183, June.
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Mitchell, V.-W., and Kiral, H.R., ‘Primary Loyal & Secondary Loyal Customer Perceptions of UK Grocery Multiples’, British Food Journal, Vol.100, No.7, pp.312-319, November.
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Mitchell V.-W., 1998, ‘Buy-phase & Buy-class Effects on Organisational Risk Perception & Reduction in Purchasing Professional Services’, Journal of Business-to-Business Marketing, Vol.13, No.6, pp.461-478, February.
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Mitchell, V.-W. and Wilson, D., 1998, ‘Balancing Theory and Practice: A Re-appraisal of Business-to-Business Segmentation’, Industrial Marketing Management, Vol.27, No.5, pp.429-446, September.
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Aylott, R. and Mitchell, V.-W., 1998, ‘An Exploratory Study of Grocery Store Shopping Stressors’, International Journal of Retailing & Distribution Management, Vol.26, No.9,
pp.362-373, October.
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Mitchell, V.-W. and Kiral, H.R., 1999, ‘Risk Positioning Perceptions of Multiple UK Grocery Retailers’, International Journal of Retailing, Distribution & Consumer Research, Vol.9, No. 1, pp.17-39, January.
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Mitchell, V.-W., Moutinho, L., Davies, F. and Vassiliades, V., 1999, ‘Using Neural Networks in Understanding Service Risk in the Holiday Product’, Journal of Business Research, Vol.46, No.2, pp.167-180, October.
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Mitchell, V.-W., 1999, ‘Consumer Perceived Risk: Conceptualisations and Models’, European Journal of Marketing. Vol.33, No.1-2, pp.163-195, April.
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Mitchell, V.-W. and Papavassiliou, V., 1999, ‘Marketing Causes & Implications of Consumer Confusion’, Journal of Brand and Product Development, Vol.8, No.4 & 5, pp.319-339, October.
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Kearney, I. and Mitchell, V.-W., 2001, ‘Measuring Consumer Brand Confusion to Comply with Legal Guidelines’, International Journal of Market Research, Vol.43, No.1, pp.85-92, January.
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Walsh, G., Mitchell, V.-W. and Hennig-Thurau, T., 2001, ‘German Consumer Decision Making Styles’, Journal of Consumer Affairs, Vol.35, No.1, pp.73-119, Summer.
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Lennard, D., Mitchell, V.-W., McGoldrick, P. and Betts, E., 2001, ‘Why consumers under-use food quantity indicators’, International Journal of Retail, Distribution and Consumer Research, Vol.11, No.2, pp.177-199, April.
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Walsh, G. and Mitchell, V.-W., 2001, ‘The German Mann Maven: An Agent for Diffusing Market Information’, Journal of Marketing Communications, Vol.7, No. 4, pp.195-212.
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Walsh, G. and Mitchell, V.-W., 2001, ‘German Market Mavens’ Decision Making Styles’, Journal of Euromarketing, Vol.10, No.4, pp.83-108, November.
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Walsh, G., Hennig-Thurau, T., Mitchell, V.-W., Wiedmann, K.-P., 2001, ‘Consumers’ Decision Making Style as a Basis for Market Segmentation’, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 10, No. 2, pp.117-131.
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Mitchell, V.-W., 2001, ‘Re-conceptualizing consumer store image process using perceived risk’, Journal of Business Research, Vol. 54, No. 2, pp.167-172, December.
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Mitchell, V.-W. and Chan, K.J., 2002, ‘Investigating UK Consumers’ Unethical Attitudes and Behaviours’, Journal of Marketing Management, Vol. 18, pp.5-26, January.
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Mitchell, V.-W. and Kearney, I., 2002, ‘A Critique of Legal Measures of Brand Confusion’, Journal of Product and Brand Management, Vol. 11, No. 6, pp.357-377.
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Mitchell, V.-W., Moutinho, L. and Lewis, B.R., 2003, ‘Risk Reduction in Purchasing Organisational Professional Services”, Services Industry Journal, Vol. 23 No. 5 pp.X-X, August.
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Walsh, G. and Mitchell, V.-W., 2003, ‘Gender Differences in Consumer Decision Making Styles’, Journal of Consumer Behaviour (forthcoming).
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Mitchell, V.-W., Lennard, D. and McGoldrick, P., 2003, ‘Consumer Awareness, Understanding and Usage of Unit Pricing’, British Journal of Management, Vol. 14, No. 2, pp.173-187, June.
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Bakewell, C. and Mitchell, V.-W., 2003, ‘Generation Y Female Consumer Decision Making Styles: An Exploratory Study’, International Journal of Retail and Distribution Management, Vol. 31, No. 2, pp.95-106.
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Walsh, G., Mitchell, V.-W., Frenzel, T. and Wiedmann, K.-P., 2003, ‘Internet-Induced Changes in Consumer Procurement Behaviour: A German Perspective’, Marketing Intelligence and Planning, Vol. 21, No. 5, pp.305-317.
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Jobber, D., Saunders, J. and Mitchell, V.-W., 2002, ‘Prepaid Monetary Incentives Effects on Mail Survey Response’, Journal of Business Research, Vol. 57, No. 1, pp.21-25.
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Walsh, G., Mitchell, V.-W., Wiedmann, K.-P., Hinck, W. and Frenzel, T., 2004, ‘Identifying eMavens on Internet Music Sites: Evidence from Germany’, Journal of Global Business Research, Vol. 1, No. 1, pp.28-37.
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Bakewell, C. and Mitchell, V.-W., ‘Male Versus Female Consumer Decision Making Styles’, Journal of Business Research (forthcoming).
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C. Bakewell and Mitchell, V.-W., 2004 ‘Male Consumer Decision Making Styles’, International Journal of Retail Distribution and Consumer Research Vol. 14. No. 2, p223-240, April
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E. Babakus, T.B. Cornwell, V. Mitchell and B. Schlegelmilch, ‘Reactions to Unethical Consumer Behavior Across Six Countries’, Journal of Consumer Marketing (forthcoming).
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O. Freestone and Mitchell, V.-W., 2004 ‘Generation Y Attitudes Towards E-Ethics and Internet-Related Misbehaviours, Journal of Business Ethics (forthcoming). |
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