| Position(s): |
Visiting Professor |
| Qualifications: |
BA, MA, MSc, PhD, FCIM |
| Faculty: |
Management |
| Expertise: |
Advertising, balanced scorecard, brand valuation, consumer behaviour, customer relationship management, econometrics in marketing, intangibles reporting, intellectual capital, key performance indicators (KPIs), marketing budgets, marketing models and optimization, marketing plans, marketing ROI, pricing and promotions. |
| Telephone: |
+44 (0) 20 7040 0289 |
| Fax: |
+44 (0) 20 7040 8638 |
| Mobile: |
+44 (0) 7940 526 833 |
| Faculty office: |
+44 (0) 20 7040 0289 |
| Room: |
|
| E-mail: |
shaw@vbmf.com |
BackgroundRobert Shaw runs the Value Based Marketing Forum, which researches good practice in marketing accountability and profitability and advises 5 professional institutes - CIMA, ICAEW, CIPS, CIM, IPA. He has written ten business books, including Marketing Payback (FT Prentice Hall 2005) and Database Marketing (Wiley 1997). He has worked as a consultant for the last 20 years, he's assisted over 100 companies and worked with over 1000 directors and senior executives. Before becoming a consultant Robert worked in the wine trade, in the coal mines and as a petrol pump attendant, and he has a doctorate in nuclear physics.
|
 |
|
Robert Shaw